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Mint Global Marketing Shares Biggest Marketing Mistakes Small Businesses Make

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Mint Global Marketing Talks About Biggest Marketing Mistakes

Marketing can be extremely difficult for small businesses. Huge corporations have the money and knowledge to create and maintain large marketing departments, while small businesses usually have a much more limited marketing budget.

This usually leads to poor marketing strategies, or worse, a complete disregard for marketing in general. The truth is that marketing is not exclusive to large corporations, and even small businesses can reap marketing benefits.

I’ve recently interviewed experts from Mint Global Marketing, a digital marketing agency with 30 years of experience working with small businesses to create and implement marketing strategies. Mint Global Marketing gave me a ton of great advice and pointed out many common marketing mistakes small businesses make. Let’s take a look.

Do you think a lot of small businesses ignore marketing altogether?

I wouldn’t say they ignore marketing. I think they underestimate the power of effective marketing. I think one of the reasons they may do this is because it can be extremely overwhelming to launch a strong marketing campaign.

What many people don’t realize is that it has never been easier to get a campaign off the ground, thanks to modern technology and methods.

What are some of these modern methods and modern pieces of technology that can help small businesses market?

Well, it’s never been easier to launch a beautiful website than now, thanks to services like Wix and Squarespace and even Frameworks and tools like Bootstrap and WordPress.

If you just need a beautiful website that functions on mobile and desktop that advertises your services and gives out your information, that can be built for a couple of hundred dollars.

How can a great website be leveraged with marketing to increase sales?

Well, your website is the first thing users see, so it has to look and function great. Other than that, when you build your website in something like WordPress, you can easily add in analytics, A/B testing, and many other marketing and analytical tools.

These are things you almost never see small businesses utilizing. A/B testing different calls to action, checking analytics to find which pages your users are sticking to the most, and using all of this information to create effective sales funneling.

How about content? Things like SEO and mailing lists. Do you think small businesses use these things enough?

I was actually about to bring that up. No, we do not see businesses utilize the power of SEO as much as we’d like. That’s usually one of the first things we target when we start working with a small business.

We start creating content and excellent copywriting for their website so that we can get them those views. If we can create a weekly or biweekly newsletter as well in order to retain customers, that’s even better.

Let’s talk about customers a little bit. What’s the number one mistake you see small businesses make when it comes to attracting customers. As far as targeting goes with their marketing strategies.

A lot of small businesses make the mistake of trying to market to everyone. This used to be the way to market, but nowadays, we can hit target audiences much more aggressively.

Even small businesses can figure out their target audience and market towards them specifically. This is not only cheaper, but it is much more effective.

In order to get next-level results, you need to consider revamping your marketing strategy. There are many tools that can help pinpoint a target audience, including analytics. But you can even figure it out with good old-fashioned research.

 

Entrepreneur & Executive Roger Scott On How To Achieve Your Dream Career

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Entrepreneur and Executive Roger Scott of WealthPress

Everybody has a dream career, and I believe that it is important to dream big. However, some dreams may seem way too big to accomplish. I’m here with Roger Scott, the head trader of WealthPress, to tell you that there’s nothing that a well-designed plan and a lot of effort can’t accomplish.

As I mentioned, Roger Scott is the head trader at WealthPress with over 25 years of experience and has truly achieved his dream career. Now, he’s agreed to do an interview with me and give some tips on achieving any career you have your mindset on.

How important is planning when it comes to getting the career you want? Which is more important, effort or planning?

All the effort in the world will not achieve a goal if you’re not applying that effort to the proper avenues. So I believe planning is more important, definitely.

I think creating a detailed plan and listing out your long-term, and short-term goals is one of the best steps you can take toward accomplishing your career goals.

How detailed should someone’s plan be? Should they create the plan immediately and then stick to it?

Not exactly. I do recommend creating a very detailed plan. It should be a blueprint of your career path. However, you should also re-evaluate your plan every so often. Don’t just look at your plan and your roadmap; take a look at your goals.

People change their goals all the time, and when your goals change, your plan should change as well. You don’t want to follow a plan that will ultimately lead you to a career you no longer want, right?

Do people need a college degree to achieve their career goals? Does it depend on the career?

I will say that I think education and knowledge go a lot further than any degree. For example, if you want to become successful in the financial industry, there are many ways to improve your financial literacy without getting a degree.

With that being said, some careers will require that degree. These thoughts are not contradictory. Many people simply coast through school without learning a thing.

This may make them employable, but there is a ceiling for this type of person. Spend as much of your time learning as you possibly can.

Even if your specific career path doesn’t require a degree, you should still learn everything you possibly can. Knowledge and confidence are how you succeed in any industry.

Once you have the education required for the job you want, how can you get your foot in the door?

Many people won’t like to hear this, but you have to network. There are so many ways to network in the age of technology. It’s not all about career fairs and meet-ups. You can message someone on LinkedIn and ask for a virtual coffee meeting.

In that meeting, you can ask what they do and how they enjoy the work and end it off by offering them a copy of your resume to pass on to the hiring manager. The more personable and likable you are, the easier it will be.

Speaking of resumes, do you have any resume advice?

Well, I’ve always agreed with the advice that you should tailor your resume to the job you’re applying for. You’d be surprised what a difference spending half an hour to an hour changing up your resume can do.

The personal touch will make it much more attractive to the place you’re applying, and there’s a reason this is probably the number one most echoed piece of resume advice out there.

 

4 Ways to Relieve Stress Naturally

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Most people can admit that they feel stressed out once in a while. Whether it’s difficulties at work, pressure at home, or even financial stress, there are many different reasons why you may start to feel tense. The important thing is that you deal with it accordingly. Stress doesn’t just affect you emotionally, but it can start to negatively impact your health and overall well-being.

Although there are some medications available from your doctor to relieve your stress, it’s always best to try and solve your stress naturally if possible. If you’re looking for ways to feel calmer the natural way, then look no further than these tips.

Play Music

Music has been proven to have a profound impact on the way we function. The next time that you’re starting to feel stressed out, consider putting on some music that makes you feel calm. If you’re a musician, then you may want to consider expressing yourself musically. Play the piano, strum the guitar, or bang on a drum. Whatever it takes to release the way that you’re feeling in a creative and expressive way.

Exercise

Sometimes we feel stressed because we have nowhere to put all of the emotions that we’re feeling. It can start to build up inside of us and make us feel out of control. Rather than letting it build inside of you, release it physically. Going for a run or brisk walk is a great way to instantly feel better, and release those mood-boosting endorphins that make us feel happy after we exercise.

For those of you that are adverse to exercise in general, try something low impact like swimming, or even dancing— the idea is just to move. Don’t put too much pressure on yourself to be a bodybuilder.

Deep Breathing

Deep breathing has been proven to be one of the most effective methods for calming down your nerves and slowing your brain waves. It’s as simple as finding a quiet place and doing deep belly breaths where your stomach rises as you inhale and it deflates as you exhale.

There are many different guided deep breathing meditations on YouTube to choose from. Try to get into the habit of doing it at least once a day, and it may be helpful for preventing stress from coming on at all. Many people wait to deep breathe until the stress has already arrived, yet, preventative deep breathing can be even more effective.

Eliminate Caffeine

Even though your morning cup of coffee may seem like it’s helping you become more productive and awake, in fact, it can actually be causing more damage than good. Eliminating caffeine, or at the very least cutting back on it can make a significant difference in your ability to manage stress.

Pointers to Follow When Opting for Sports Ground Fencing

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Most fencing styles today incorporate more than one sport into the mix, which is known as MUGA fencing, or multiple-use games area fencing. But the suitable fencing for your sports ground encompasses more – it should aim not just to prevent different balls from escaping, but it should also have attractiveness and blend with the background of your facility. In addition, the sports ground fencing you choose should look good and act as a protective barrier, both for the players and anyone watching. But what makes a good sports ground fence? If you’re planning to install a new one or replace an old one, here are some essential pointers to follow.

  • Height. When it comes to the height of your fencing, remember that the height can range from 2.4 m to 5 m, with the support of posts made of steel.
  • It should have a lower section expressly for rebound balls, and it should be approximately 1.2 m high. In addition, it should have different specs; for instance, it is common to see fencing with a section for rebounds made from mesh with smaller apertures, whilst the upper section will have larger apertures.
  • Rebound fencing is generally better than rebound boards, as they offer improved visibility and security plus are often less noisy when hit by balls.
  • Two kinds of sports ground fencing are usually available: chain link and welded mesh. Welded mesh has a longer lifespan and is sturdier, although it is more expensive. On the other hand, chain link is less costly initially but requires regular repair and tensioning, which will end up costing you more in the long term. Nowadays, it is more common to find welded mesh fencing than chain link fencing, according to fencing contractors like RTCFencing.co.uk.
  • If your sports ground is near a road, it might be in your best interest to increase the fencing’s height and add some form of net above the panels. Alternatively, you could opt for a roof covered by a net, so the area is fully-enclosed.
  • To prevent players from running into the steel posts, position them outside the fence along with fasteners placed inside to ensure that the surface is as flush as possible. Clamping helps lessen noise as well whenever the fencing is hit by a player or a ball.
  • We would recommend installing a bolt hole gate right within your MUGA fencing so that anyone who is bullied can have a chance of escaping. As a standard, the gate should be the same height as the rebound fencing and fitted with spring latches so it can be opened from the inside and can self-close.
  • If your facility does not require a full enclosure, you can put up a spectator railing to separate the pitch or court or the area for playing from the area for viewing. You can choose spectator railing in different styles and infills according to your requirements or to be a good match for the installed fencing. You also have the added option of installing the rails closer to the play area and allocating higher fences to prevent any stray or crazy balls; this can serve the additional purpose of providing security for the perimeter of the site.
  • The gates should have low-profile bars and external framing to reduce the likelihood of injury to any player, and they should always have an outward opening.

5 Tips For Meeting Consumer Demands In 2022

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If you are looking for ways to improve customer satisfaction and meet the demands of modern consumers, then you’ve come to the right place. The more you can increase your customer satisfaction, the more your business will thrive, and ultimately the more money you’ll put in your pocket. Let’s dive in.

Provide an Effort Free Experience

If there’s one thing that studies show us, it’s that customers are most likely to stay loyal to companies that ask the least of them. The more of a frictionless and effortless experience that you can provide for your clients, the more they’ll continue coming back for more, and refer you to their friends and family.

An effortless experience may look different depending on what your business is. For example, if you’re a taxi service, offer to pick your clients up at their doorstep. If you’re a cash-only retail store, then have an ATM in your store so they don’t have to walk to the bank. Make it a smooth sailing experience and it won’t go unnoticed.

Personalize It

In 2022, people will no longer stand for a generic approach to customer service. If you send out marketing emails, you must ensure that they have a personalized touch. That means, using their first name, and referring to their unique buying preferences rather than a generic all-in-one pitch. The more personalized you can get, the more that your clients will feel like you’re speaking directly to them.

Provide Instant Customer Support

Gone are the days when it’s OK to simply provide a customer service email, and get back to your customer within a few days. This is the age of immediacy, and people want your attention right away. Whether it’s through Facebook Messenger or a help bot at the bottom of your website, the idea is to provide instant customer service so that your customers aren’t left waiting for a solution to their problems.

Provide Solutions

One of the best ways to build a lousy reputation for your business is to sit on complaints without providing a solution. If ever your customer has a problem with your product or service, it’s ceritical that you provide a solution as soon as possible. Whether it’s a refund, a discount, or even a profound apology, people want to be acknowledged and they don’t want to feel taken advantage of. Taking complaints seriously doesn’t just make your customers happier, but also provides an opportunity to learn from your experience and make improvements where possible.

Start a Loyalty Program

Customer loyalty starts with providing an incentive. People want to know what’s in it for them if they continue coming back to your store. Starting a loyalty program is a great way to encourage your customers to come back for more, with the promise of a reward at the end.

If you’re a retail store or hospitality business you can advertise these loyalty programmes using digital signage. Digital signs have become the new norm for advertising loyalty programmes along with digital stamp cards for quick and easy use.

By putting these methods to use and striving to be the best possible business you can be, your customers will be thrilled, and you’ll set yourself up for success in 2022 and beyond!

 

Dan Schatt Unveils New, Transformational Social Cryptocurrency Platform Called Earnity

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Dan Schatt, the founder, and chief executive officer of tech startup Earnity, is reshaping how investors view and trade in crypto—for the better—thanks to his new social-oriented crypto platform, which is also called Earnity.

Schatt’s startup is headed by financial technology experts who have spent several years founding companies, building excellent financial technology products, and raising capital. Now, they are leveraging all of their years of experience and successes to offer individuals a curated marketplace for crypto tokens. In this way, everybody can learn, earn, and save in a straightforward, interactive, and intuitive way, according to Schatt.

A top reason for the increased push for cryptocurrency and decentralized finance, or DeFi, around the world in 2022 is the fact that it is fraud-proof. Once cryptocurrencies have been created, all confirmed transactions are included in a detailed public ledger. In addition, the coin owners’ identities are encrypted, which helps to make sure that the recordkeeping process is legitimate. Because cryptocurrencies are decentralized, the purchasers of these assets are the sole owners. Neither banks nor governments have control over them, Schatt said.

Cryptocurrency also offers the benefit of eliminating identity theft. With traditional debit and credit transactions, also called “pull” transactions, vendors pull the costs of goods and services directly from customers’ accounts, and their personal information is also pulled in the process. However, cryptocurrency exchanges are push transactions where personal information is not exchanged. Since there is no personal information transacted it helps to mitigate traders’ identity theft risk, according to Schatt.

Dan Schatt is widely recognized in the payment industry for having developed fresh business models as well as commercial partnerships that have generated positive outcomes for both businesses and individuals over the years. He said he looks forward to continuing to increase access to today’s financial markets across the globe through his innovations.

 

All about Coloring Games and Coloring game Apps

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Are you looking for something to do to kill stress and have your mind relax? Well, a coloring game is just what you need to feel relaxed. You do not have to be an experienced artist to enjoy online coloring games.

If you are interested in colors and numbers, then an online coloring game will do you justice. Once you start your journey to explore more of these coloring games, you will be surprised by your own artistry potential too.

The article below will give you an insight into what to expect in coloring games apps.

What Are the Coloring Games?

Coloring games are online color games for both young and adults games. The games have different level modes to challenge your mind and still have fun. You choose a numbered pixelated image to color. For example, you can choose an image of an animal, a flower, or a vehicle. You fill the numbered cells with different colors for you to have an utterly colored picture at the end. Colour options are displayed at the bottom of the screen to guide you to fill the cells with the same number with a particular color.

Simple Features that Make Coloring Games More Fun.

The features below will be found in most of the coloring games apps.

  • Free apps- Coloring apps are free for you to use. Just download from the play store, and you are set to start enjoying the coloring games. These free apps are maintained by a few commercial ads that pop up from time to time.
  • Color option- You do not have to work with some boring color that you do not like. You can choose a color(s) to work use.
  • Image option- The coloring app is set to have multiple images that you can choose from according to your liking. For example, you can choose to work with flowers instead of mandalas or unicorns.
  • A save option- There is no timer, which means you can save your current image that you are working on for a later revisit. You can also save your completed images for later reference to track your progress.
  • Upload image option- The game becomes more interesting for adults. You can upload a picture of your choice and work with it instead of the usual pictures in the game.
  • Share Option- You can also share your completely done pictures via social media to showcase your work with friends.
  • Coloring boosters- Coloring boosters will help you deal with more detailed pictures. Color splash will help you fill a large area with colors, and a magic wand will help you color by number a large area of picture with cells of the same color.
  • Different Level modes- Coloring games have different level modes, from easy to challenging levels.

Reasons Why You Should Choose Coloring Games

Coloring games are not just games where you can play around with colors. They are;

  • Easy and fun.
  • Improve artistry skills.
  • Aid in reading and writing skills
  • Reduces anxiety in adults.
  • Relieves stress.
  • Induces meditative state.
  • Improves focus.
  • Improves sleep.

Finally

Get to bring out that buried artist inside you by playing coloring games. You not only stand a chance to challenge your mind while having fun. You also get to improve your health, like lowering blood pressure that comes with a stressful environment. Play coloring games today and have endless fun!

 

Four Primary Reasons Why Online Gaming is Becoming More Popular

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Social networking in gaming - Internet Matters

As far back as history can remember, casino-goers have gathered to try their luck and play games that fit their budget. You can have a hard time breaking the habit of playing these games once you get started because the games offered on these online casinos and on these platforms are addictive and fun. However, if you’re looking for a new gaming platform, many gamers are playing at UKOCL due to the wide range of games and benefits that are available on the platform. Furthermore, in this article, we will discuss four reasons why these online gaming platforms are becoming very popular.

There are a Wide Range of Games Available

Players are drawn to these online platforms because of the variety of games they can play. Those casinos that provide a broad variety of games, such as poker, blackjack, slots and other traditional casino games attract the most people.

Technology Advancements is Improving the Gaming Scene

New technologies have emerged recently, enhancing the whole gaming experience. Augmented reality and virtual reality are two of the most popular features for attracting gamers, players can enjoy a really immersive experience thanks to these two technologies. More and more gaming companies are starting to develop games that are more suited to virtual reality, within these games, the graphics are improving as well, there are many games that you can play with VR on the market right now, but the graphics aren’t as wonderful.

Play Anywhere and at Any time!

An online or virtual casino allows you to play anytime and anywhere you desire. Using any computer or mobile device, you will be able to register. The slot machines might be a fun diversion if you’re travelling and know you’ll be sitting in transit for a while. When playing games on the go, just make sure you’re on a 4G or a 5G connection and when playing at games within your home, make sure you have a good internet connection.

Playing Games Online Can Lead to a Passive Income

You already know what’s the most exciting thing about casinos, don’t you? As the name implies, it’s the prize or bonus that you’re eligible to get. Welcome bonuses, deposit accounts, no-deposit accounts, promotions, and sometimes free spins are all forms of benefits that casinos provide new customers. There have been several cases in which players have won large sums of money and utilised the money to pay off their debts. There is nothing better than winning some additional cash by taking a chance.

Signs That You Need to Start Decluttering

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When was the last time you gave your home a thorough cleaning? Are you starting to notice a significant amount of stuff and junk building up inside your home? If you think that your home is turning you into a hoarder, it is time to reassess your living conditions.

Storing too many items in your house can cause you and your housemates a lot of stress. It is so hard to move around with too much clutter surrounding you. If you have heard of sad stories about families falling apart because of hoarding issues, this could also happen to you. So, before things get worse, now is the time to address this matter. Here are some telltale signs that you need to step up and start decluttering.

You always feel tired

Have you experienced sleeping for eight hours straight, and you still feel tired and lethargic? If yes, you should examine your surroundings, especially your bedroom. It should be clear from clutter. If you see a lot of clothes lying around the floor, it is time to clean up. Give yourself half the day to clean your room, and that includes sorting out clothes in your closet. You should give away the things that you have not been using for the last six months.

You often get sick or experience allergies

Too many items inside the house can be a significant contributor to collecting dust and dirt. They weaken your immune system, making you more prone to sicknesses like flu, colds, and coughs. If you have asthma and other forms of allergies, the more reason to declutter.

You have difficulty finding things

How long does it take for you to find your clothes each morning? Have you seen the things that you bought six months ago? It is not surprising that you have not seen them. Not being able to find the things that you need and want is very frustrating. You will end up wasting precious time. Declutter now and you will notice the difference.

You find it hard to move around

There will be fewer issues about clutter if you live alone. But if you have family members living with you its a different story. Everyone needs and deserves their personal space at home. However, if it is full of clutter, people will feel the lack of privacy and the discomfort of not being able to move around freely.

You feel sad or depressed

Clutter can affect your mood in many ways. Studies say that hoarders often feel sad and empty; that is why they love to shop for things that they do not need. Also, they feel anxious when the time comes that they need to part ways with their stuff.

Lastly, if you have too much stuff to get rid of, get in touch with companies such as Evergreen Junk Removal that specialize in junk removal in Fort Lauderdale, they have trained staff who can help you sort your things efficiently making decluttering a much easier task for you.

Why You May Need a Proxy for YouTube

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Why use proxy for such a popular and widely available site as YouTube? It seems absurd for most users with unlimited Internet access from home. But the reality is often surprising. Sometimes using a proxy for YouTube watching is recommended, and sometimes necessary. Let’s see the potential reasons why one does not simply walk into youtube.com.

Is YouTube Legal in Your Country?

Though YouTube is considered the main video hosting in the world, in certain countries it is completely blocked. The list of these countries includes:

·       China – as a part of The Great Firewall. And still, it’s the 11th in Chinese site rankings.

·       Iran and South Sudan. The formal reason is the controversy around the famous Innocence of Muslims that was uploaded to YouTube.

·       North Korea, Tajikistan, Turkmenistan – for security reasons by their authorities imposing severe censorship.

·       Eritrea. The real reason may be national problems with bandwidth.

Maybe by the moment you are reading it, YouTube is also blocked in Russia and Belarus. Other countries may ban certain videos or even channels on it. The reasons may be political, religious, or simply commercial.

Is YouTube Allowed in Your Company?

Sometimes, employees want to relax or distract themselves at the office. But corporate networks may be configured to restrict YouTube from them. Should you be content with watching it on your smartphone on 4G? No, but you can try using a proxy. If your OS settings are locked, you may want to use Firefox or another browser with built-in proxy functionality. Or use a web proxy that doesn’t require fiddling around with settings but is available through an URL. There are such services, though they are usually full of ads. In addition, they are often rather slow, so you will have to wait until the video is fully cached (which may take long).

Of course, it’s a rather rare case, because there is often a situation when an employee indeed needs some instructional video on YouTube. On the other hand, video streaming services distract the employees from their duties and consume numerous gigabytes. It’s often logical for companies to ban YouTube.

Is the Content on YouTube Restricted?

Due to copyright or legal issues, some content on YouTube is available for certain countries only or, on the contrary, is blocked in certain countries. The most famous story of this sort is the dispute between YouTube and GEMA, the German performance rights protection alliance. Because of this dispute, many music videos have been blocked on YouTube for German users. And how do you think they worked around this? Bingo.

Anything Else?

There may be other reasons why you may want to use YouTube with a proxy. The most obvious: you need to see how the video looks from another country. For example, if you run an international ad campaign, you want to check whether your ads are targeted right and are shown before related videos. If it covers several countries, you’ll need more than one proxy for your YouTube research.

Another reason is your wish to hide the fact you have watched (or rather uploaded) a certain video. You can later remove it from your history, but your ISP can save the link and then, say, provide this information to the authorities if they request it. If you want to avoid it, a proxy is a must rather than an option.

Finally, you may want to increase the number of views for your videos with bots. But, as YouTube does not count multiple launches from the same IP, you will have to change it with dynamic proxies to benefit from automation. This is a separate form of promotion, though, and we don’t find it suitable to discuss here. We just admit that it exists as a reason to use proxies with YouTube.

How to Choose a Proxy for YouTube

Will any proxy do if you need to watch YouTube with it? No, not all of them are created equal. There are several criteria that your perfect proxy for YouTube should comply with. The criteria include:

·       A solid data plan, especially if your aim is watching and/or uploading videos. YouTube is voracious for megabytes, so you’ll need lots of them.

·       Changeable locations. Especially for promotional purposes.

·       Residential IPs if available. Otherwise, anti-bot protection may stand in your way.

·       Affordable price. No need to explain. But don’t fall for free ones, as you for sure want your privacy protected, and free proxies can be far from the optimal choice when it comes to privacy.

You choose the crucial criteria according to your needs. If you need a YouTube proxy for automatable tasks, data volume is not crucial, but the IP pool is. For uploading or watching videos, one shared IP is enough, but megabytes matter. In the end, there is always the right proxy for your YouTube activity. Pick the right one and do your thing surely.