Personalised gifts are a nice touch for your customers, and they are also the perfect element to give visibility to your brand in different situations.
Promotional calendars, mugs, caps, T-shirts, and many more items; all these promotional gifts can have a high impact on brand recall.
To get away from your competition we advise you to personalise such items with creativity and take advantage of the specific opportunities offered by each season of the year.
All businesses can benefit from personalised gifts that can be given out at events, workshops, meetings or celebrations as a potential marketing tool. It is only necessary to choose the most suitable items according to the line of business you are in.
Here we present the most common uses of personalised gifts, ranging from the more general that emphasise the brand itself, to more specific ones which can be used as seasonal gifts.
Brand gifts
When we talk about brand gifts, traditional media such as pens or key rings come to mind. However, if you want to stand out from your competition with more innovative and original ideas, you have other innovative items such as magnets, stickers or personalised cups at your disposal.
These are advertising products that, with creative graphic design and excellent printing, can easily become part of the daily routine of the recipient with ease, and that increases the presence of your brand and its visibility.
Promotional gifts
Promotional gifts are linked to a specific marketing action, be it the launch of a product or to promote a certain sales campaign. A very clear example is the promotions in the hospitality sector to increase the sales of a particular brand of beer. In these cases, it is the beer supplier who facilitates the promotional gifts.
But you can also implement your own actions by celebrating a theme without relying on intermediaries. One of the advantages of online printing is the ability to order your own personalised promotional gifts at low cost.
In addition, it will be your own authentic idea, so the gifts will be unique. Why not, for example, organise a themed party this summer that raffles some exclusive shirts among your customers?
Seasonal advertising gifts
Each season provides a specific framework that you can take advantage of to promote your business. For example, one of the star gifts in summer is the fan because it fits perfectly with the need for a touch of fresh air to combat the summer heat. At the same time, it is a versatile medium in that it can constitute a brand gift or promote a specific action.
At the other end of the calendar, Christmas also serves as a clear opportunity for you to optimise the potential of seasonal advertising gifts since Christmas calendars are perfect for this time of year.
