So much of marketing today is visual, and it’s important to focus on making those visuals stand out. You’re always in a race against others in your industry, and if your visuals aren’t at the top of their game, you’ll lose the race.
The problem with this race is there are millions of competitors. You’re likely sharing your content on social media where visuals are commonplace. If you want yours to be noticeable, you’ll need to employ a curated strategy. Here are some tips any business can use to improve the visuals in their business.
1. Hire It Out
Sure, there are many programs that make creating visuals from scratch simple. However, it’s still a time-consuming process, especially if you’re not well-versed in the methodology of design. You might also fail to properly space, color, and word your images as well because you’ve never studied the art.
Outsourcing your design to a media creation agency can save you a lot of time, energy, and mistakes. In many cases, the company will also market your visuals for you, bringing greater traffic and revenue to your company. With a great company, the return should be high enough that it will pay for your contract and then some.
2. Mix Copywriting and Graphics
If you’re trying to describe complex data or lengthy lists of statistics, an infographic can be a valuable tool for conveying the information to your customer base. It’s still a popular form of visual presentation, and a 2017 study found that consumers found them very helpful and preferred them to slideshow presentations, articles, commercials, and blog posts.
The written word is often the most efficient method of sharing information, but combining it with your visual graphics will help make it more consumable. It breaks up the information and uses helpful colors and pictures that make it easy to internalize.
3. Try Sharing Original Artwork
There are many run-of-the-mill graphics and advertisements out there used to sway consumer opinion in a certain direction. These can be effective and appealing to your audience, but they can often blend in with the many other digital pieces your competitors create.
Original artwork in a watercolor, sketch, or even a sculpture can draw the eye. Consumers aren’t used to seeing this type of artwork on their social feeds, and they’ll pause to take a closer look. Pair your artwork with useful tips, tricks, and information, and you’ll succeed in grabbing your target audience.
Don’t let your marketing strategy become humdrum with outdated visuals and marketing tactics. Go back to the drawing board and create stunning pieces that inform and attract your chosen audience. You’ll easily see the return in increasing social media follows and greater revenue for your business.