Business

Recruitment is an undervalued part of running a successful business. In order to discover why you should carefully plan out your recruitment process, continue reading.

Why recruitment should be a big focus in running your business:

1. The success of your business rests on the shoulders of your employees 

No matter how great a product or service you offer, if you employ staff members who don’t have the aptitude and skills to help your business succeed, your business may fail. As the success of your business rests on the shoulders of your employees. Especially as your business’ reputation will be highly influenced by your customers’ interactions with your front line staff, such as your customer service team.

2. Once you’ve employed an individual, it’s hard to replace them

Another key reason why recruitment should be a big focus in the operation of your business is that once you’ve employed an individual, you won’t be able to fire them without issuing several warnings. In many cases it takes business owners several months, to get rid of an employee who they believe has been underperforming.

3. You need to be able to rely on your management team in order to manage their teams 

As a business owner, your focus should be on deciding the overall direction of your business, and major business decisions. As it’s not your job to handle the day to day tasks which you should entrust your management to handle.

So it’s well worth ensuring that your recruitment marketing process is designed to select the best possible candidates for each role. In particular, pay attention to your interview questions, as it’s important to ask your potential candidates for examples on how they have shown initiative in their past roles and how they managed large groups of people and large workloads.

4. The individuals who you hire will determine your business’ vibe 

If you hire individuals who are arrogant or who shirk responsibility or who are unable to work productively independently or as part of a team, your business will start to have a negative vibe. Worse yet, more positive individuals who are hired to work for your business, may make the decision to quit if they find the environment which your workplace offers toxic.

Remember that highly skilled, competent individuals are likely to search for companies to work for who offer a positive, professional environment. In order to attract the top individuals in your industry to work for you, you’ll need to ensure that your business has an excellent reputation.

5. You may discover individuals who have the potential to climb their way up your business’ ranks 

As an example, if you interview an individual who is applying for an entry level position but who has the skills and aptitude to become a manager in the future, it’s a great idea to give them a position in your business. As you’ll be able to provide them with the training and mentorship which they need to reach their full potential.

Hopefully you’re now well aware of the importance of taking your recruitment process seriously as recruitment is an area of your business which can influence the future success of your growing business.

People today are easily making money online doing freelancing tasks such content writing jobs, proofreading jobs or even building websites for businesses. Many are taking these as part time jobs but many are doing these as full-time businesses. But, how about you? Have you ever consider starting your own business? If yes, have you thought of what kind of business are you putting up and how can you compete with existing businesses?

Well, modernization has an impact with what business one should choose. With the presence technology that includes internet where social media is used as a platform to advertise businesses and as each year passes by, putting up a business is a real competition, and that is where many are now chosing to buy an already existing business.

“But why would you buy an existing business if you already have enough savings to create your own brand?” I’m pretty sure that is one of your question and I have list down top ten benefits of buying a business.

1. First on my list is it’s less scary to take risk, for an established business has already a name known to people that will save your time giving away brochures for people to know there is a business existing at wherever place it is.

2. Second is that you already have existing customers, it may just be two or three customers but at least you got people coming in and out your shop.

3. You will already have a handy financial record to study than starting from scratch which it will really take time creating the formula in excel sheets to compute and distribute the budget.

4. The presence of previous employees can be a great help for they are already familiar with the business and they can lend a hand in training new employees.

5. You don’t need to look for an area to rent or build an establishment to put up the business since its already existing.

6. Lenders are more likely to lend money to an existing business than to not yet known start-up business.

7. You don’t need to divide your attention in growing the business, it has history where you can base on how it was previously managed, so you can just focus on the areas of your business that requires attention.

8. You already have an existing supplier that will save you time looking for one that can continuously supply your business in this trading industry.

9. The flow of the money is continuous from the day you start managing it for you don’t need to break your bank account for some funds to buy materials due to the existing tools.

10. You can always scale your revenue in your business, but can never scale it so quickly incase you have just started with a new business.

Putting up your own brand is great but you need a huge amount of patience and energy for it will not prosper overnight and it will be money-consuming and tiring. Seeing the benefits of buying a business can sure help you get along with the competition of businesses as long as you buy an established business. Also, buying paper online can help you get more innovative ideas from people across the globe that you can use to expand your businesses, just try for it and you’ll realize what I am talking about.

To read more on topics like this, check out the business category.

 

Sending a parcel is now easier than ever, and lots of businesses do so on a regular basis. If you are such a business – if you spend a lot of time and effort shipping goods and items to your customers or ship documents from your business to another company, then you need to be as efficient as possible. Your ultimate goal is to make sure that your parcel arrives safely and securely at its final destination, and it’s not just about wrapping it and putting it in a box or envelope. There are some particular guidelines you must follow as well in order to make sure that your item is shipped correctly. Here, then is your general guide to wrapping and shipping parcels for your business.

Addressing your parcel in the right way

One of your priorities is to ensure that the address of the recipient is clear and easy to understand. This way, you can be quite sure that your parcel doesn’t get lost or sent to the wrong address. There are some special guidelines for addressing your parcel as well. For instance, it is standard practice to write the recipient’s name and postal address on the front of your box or envelope and at the bottom left portion. You need to write legibly, so do it in box or capital letters rather than script. If the address is printed, choose a clear and easy to read font. Align the text to the left and don’t centre the lines, and it’s better not to use any full stops or commas. Leave a good-sized margin of blank space around the recipient’s address. Don’t forget to include your business’ return address as well so that if the courier can’t deliver the parcel, they can return it to you.

Other important guidelines:

• If you have items which are oddly-shaped or which have sharp edges, it would be good to use a padded envelope. Better yet, go for a sturdy box with double-lined sides, such as the white postal boxes from UK Packaging which come in all sizes as well.
• If you are planning to use an outer container for your parcel, make sure that it is strong and durable enough for whatever is inside.
• If you are shipping items which are fragile or delicate, the items should not touch each other within the box or envelope, and you should also make sure that they don’t touch the container’s sides. The best way to make sure of this would be to use bubble wrap and other packaging materials such as packing peanuts which you can place around the item.
• It would also be good to write down the name, postal address, and phone number of the recipient inside the box or envelope; be sure to include your return address as well.
• Make sure to seal and secure the parcel with the use of strong vinyl tape or nylon, especially around the parcel’s openings and all the edges.
• If you are using metal fastenings or staples, flatten the edges of these with the use of tape.
• If the item or object you are sending is fragile or delicate, make use of a ‘Fragile’ sign or sticker on the outside of the parcel.

To read more on topics like this, check out the business category.

If you’re interested in many some extra money from home, Clicksdealer.com might be a platform you’d want to check out.  In a nutshell, the platform allows you to buy and sell banner ads online, providing you with the opportunity to turn a profit from the process (how? you’re about to find out in a moment). But does it work as a money making tool? And how difficult is it to be successful on the platform? We’re about to discuss all of that and more below.

So, What is Clicksdealer?

Clicksdealer.com is a platform and marketplace that’s used by online marketers (both newbie and veterans friendly) to buy and sell banner ads online. Their concept is to make the process of buying and selling banner advertisements easy and accessible to most people, allowing them to advertise all kinds of big brands products online, and to earn some extra cash doing so. The platform itself is quite easy to understand and navigate. This is a big part of what makes it appealing for marketers to pick up and start using it, even without having much prior experience in advertising or ads flipping at all.

How Does the Platform Work?

The first thing you need to do if you want to start using the Clicksdealer platform is to sign up for an account. Naturally, the process is simple and quite similar to most other sign up processes you’re probably familiar with. After that, you’ll have to purchase an initial ads package, where the minimal cost is $250.

There are a couple of different ways to buy ads, and you can either ‘Buy it Now’ at a set price or ‘Bid’ on banner ads and hopefully win the auction. You can then sell the ads on the same marketplace, ideally for more than you paid for them, in order to generate a profit. That’s actually the first way to make some money using the platform, where you can flip the banner ad for profit, i.e., to sell it for a higher price compared to the initial purchase price. You can profit not only from flipping ads but also every time someone clicks on one of your ads, so there are multiple ways to earn some cash. The demand is out there because lots of businesses and big companies rely on banner advertising campaigns these days.

Once you’re in, the dashboard is where you’ll start, and from here you can access the marketplace where ads are bought and sold. You can also access your Profile where you can list information about yourself and adjust settings. All of your banner ad purchases can be viewed in the “My Banners” section, and the “My Bids” page is where your live bids can be monitored.

You can even access the “Market History” page that gives you the opportunity to look back at all your previous purchases. The “Your Portfolio” section provides an in-depth, detailed data about your ad portfolio and how it’s performing at any given time. There’s also a Help tab that gives you access to 24-hour support, five days a week. Finally, you can “Invite Friends” to join and try the platform and earn up to $1000 for doing so.

It’s also important to be aware of the various account types that you can choose between. The first is Bronze, which gives you a 20% matching bonus on all earnings. Then there’s the Silver account which ups the bonus to 50% and provides you with a dedicated account manager for your first month. The Gold package offers a 75% matching bonus, plus an account manager for three months. Platinum members get a 100% matching bonus and an account manager for life, and the Diamond account offers a 200% bonus, VIP mentoring and all the benefits of the Gold membership.

There are all kinds of ad categories, from fashion and gaming to beauty and electronics, plus many more. You can bid and buy banner ads of huge brands such as Versace, Nike, Dell, Toyota, Sony, Samsung, and many others.

Final Verdict

Clicksdealer.com is an easy to use platform that gives users a chance to make money by flipping ads, having ads clicked, and referring friends. The platform and marketplace seem highly active and legit, but it’s important to clarify that it’s not yet another “push-button” system for easy money. You can certainly profit if you’re willing to put in some work and be persistent with your investments.

 

 

You need the best product labels to ensure that people will buy your product. Imagine seeing a bottle on the shelf of a supermarket without a label. Even if you think the product looks good, you will not attempt to buy it. Worse, if the container is not clear, you do not know what is inside. You will not dare pick it up at all, even if the price is low.

The type of label you use will also affect how people see your brand. Appealing labels could even boost your overall sales.

Attractive image

People feel attracted by what they see. If you are selling baking products, you can put on the label the picture of the finished product. There is still a long process before getting there, but the attractiveness of the image is enough to convince anyone to pick the product from the shelf. However, there are times when you do not need any image since the product can speak for itself. Use a clear container so that people will see what is inside.

Nutritional content

Some people want to know what they are putting inside their body. They do not wish to have excess fat or sugar. Without nutritional content, some people will not take the risk. Instead of picking your product, they will choose another. Worse, you might even violate the law if it requires that the products you sell must include the nutritional content or even the ingredients.

Colour

If you ask people working in the marketing industry, they will tell you how important colour is for customers. Not everyone heading to the department store or supermarket knows the quality of each option. For instance, if someone is planning to buy a spaghetti sauce, the mixture and ingredients used by every brand might be different. For buyers who have no idea regarding the differences, they will decide based on the label. The will most likely pick the one they find appealing. The use of bright and stunning colours plays a significant part. As long as the label is not overly colourful to the point that the buyers feel overwhelmed, it is okay.

Positive feeling

You want people to feel positive when they buy your product. If you are using real people as models, you need to make sure they are putting on their biggest smile. If you intend to use cartoon characters, they also need to exude happiness. Look for a tagline that people will find attractive and convince them to buy what you offer.

Some companies take months to decide on their product label. The design goes through several revisions until the final one represents the brand best. Companies also search for experts with advanced labelling systems to ensure that the design on the computer screen will look exactly as it is when printed.

Check how much your sales increase when you launch the new product label. If there is a significant difference, you could keep using the same label; otherwise, you need to start thinking of a new design.

To read more on topics like this, check out the business category.

The twenty-first century has seen the popularity of trade shows which are important platforms for boosting business ideas. Different companies open up a booth where they exhibit their displays for the customers. The greater the attractiveness of the booth, greater the number of people will visit the booth and hence greater the number of leads and opportunities. Since each one wants his/her booth to grab more attention, designing the booth remains the main focus of many business individuals in the trade show.

Trade Show Designers

There are several companies who not only design the trade show booths but also assists their clients beyond that to be successful at the trade show. One such company is the expomarketing.com. It is a women-owned business honoured with the Women’s Business Enterprise National Council’s platinum certificate. Some of their clients are the Baldwin Filters, Dynatrace, Nekter juice bar, Living Spaces,etc. They have teamed up with Kathy Ireland which is also run by women. Together they develop products and provide better solutions to business people all over the world.

Why Choose Them?

The reason why one would choose the expomarketing.com are as follows:

• They give the creative edge in exhibit design and fabrication house.
• Their customer service team goes beyond designing to assist their clients.
• They collaborate with the clients at every phase of the design and fabrication process.
• They offer project management services.

The Process of Operation

The process of operation of expomarketing.com is as follows:

• At first, they have a talk with the Account Executive to learn about the clientcompany, what they would be exhibiting and about the trade show where their client is participating.
• Followed by this they have a discussion regarding the requirements for the show.
• After this, they set the budget.
• Then they take details about the specific demos and space required for the exhibits.
• Having done all the above they now start the process of custom rising adhering to the rules of the particular trade show.

Which one to do – renting/purchasing a booth?

Whether one should rent or purchase a booth depends on many factors. If one agrees to increase the budget, renting a booth will give an exceptional stunning display. Renting gives the flexibility of changing floor plan, booth size and aesthetics as and when required. Also, it can accommodate overlapping event schedules. Also renting needs no maintenance, storage and disposal costs. However, purchasing might be better in certain cases.

Some customers buy portable displays in order to cut the cost of shipping and labour expenses. These are also good for those companies which do face-to-face events and not participate in trade shows. Portable displays are also beneficial for pop-up shows.

The Cost of Designing

The pricing will include labour and shipping as they are large budget items.

Additional Benefits

The client need not worry about anything. From designing to filling out the trade show forms, everything will be handled by them with responsibility and on time. The rental exhibits will be completely staged full of graphics and lighting. The video of the exhibit will be sent to the client for his approval.

They have internship programs for people to learn and participate in designing.

The expomarketing.com operates more like a family than a company. They use fast communication, smart designs to transform a brand into an engaging experience. Working for over 25 years, they have built 3017 booths till now.

To read more on topics like this, check out the business category.

 

In the digital age, there are many different ways a company can advertise itself and its products to the masses. Considering that there are so many different companies vying for attention, it can be very challenging to remain relevant in today’s marketplace and traditional advertising won’t do much anymore to make your services and products stand out among the crowd.

One popular way that companies are able to stay relevant online is through the use of search engine optimization (SEO). This replaces the heavy advertising that you typically see online with a more organic and effective form or marketing to improve search engine rankings. Discover more about how partnering with an SEO reseller and utilizing local SEO may be the answer to staying relevant!

Today’s Advertising Requires a Subtle Approach

Trying to gain customers using obnoxious, repetitive advertisements is a reckless and ineffective way to gain their trust. Instead, you can slowly grab their attention as you make your website more relevant in their search engine rankings, allowing them to naturally see your site and the products or services you offer. While this strategy may take time, they are more likely to visit your site the more times it pops up during their searches. SEO also works to help match consumers with relevant searches, ensuring that you likely have the product they are specifically looking for.

Consumers Interact with Search Engines Regularly

Most consumers utilize search engines multiple times a day, making it a trusted source as they search for relevant products and services. As search engine optimization gives your website higher standings in search engines, your website will become more and more of an attractive prospect as time goes by. It’s the reason why effective SEO needs a certain amount of time to accomplish, but you’ll get a steady stream of guaranteed business.

SEO is an Easy Alternative to Other Types of Online Advertising

Staying relevant isn’t easy, but you won’t be breaking the bank when you decide to invest in SEO – especially if you decide to outsource the service to white label SEO professionals. Since it provides impressive results for a minimal investment, SEO is an easy choice for online marketing, especially for startup companies with smaller budgets. Other forms of advertising can be expensive and ineffective, but provided you’re patient, search engine optimization offers a lot of bang for your buck!

There are plenty of different ways to be relevant – and all of them have their own sets of advantages. You may not have to pay a cent in order to maintain a social media presence, but you’ll need to compete with thousands of other companies for the attention of your consumers. SEO will give your company the online exposure it needs without any of the hassles that come with traditional marketing.

If you like the NH Forge blog, check out our about page!

About ten years after the financial crisis that left the U.S. economy on its knees, stocks have hit a record high. Upon simple analysis, record highs in stocks should herald the best days and give hope for the near future. However, that is not the case according to top analysts. Even with the soaring stocks, some analysts still believe it is too early to celebrate. In a video, U.S Money Reserve took a critical look at this situation when it talked about the current state of the economy and how things could unfold.

The Critical Factors

While some people think that the rise in stocks is a result of a repaired economy, U.S. Money Reserve thinks otherwise. Most countries that are coming from a recession choose a quick fix to get the economy back on track. This is what the federal government did after 2008. We saw large amounts of money being printed and injected into the economy.

The result was access to free money. However, recessions are caused by a lot of problems, not just a lack of funds. What we saw during that time was a lack of proper regulations and unethical behavior among big company accountants. Today, these issues have not been fixed. The federal government ignored everything about them and, therefore, there is no doubt that we could be close to another economic downturn.

The Problem with Federal Reserve Policies

Based on the way it reacted to the last recess, there is no doubt that the Federal Reserve only wants to increase access to free money. This is called a quantitative approach, which may not be a long lasting solution. It is good to provide money for people to start spending again. However, it does not make sense when it becomes the primary solution.

In the video, the speakers say that the government is starting to tighten the interest rates slowly, and the quick money is fading out. This is a reliable way of introducing Americans to the reality, but not what we should be doing.

What Needs to Change?

A lot of changes have to be effected in the policies of the Federal Reserve. It is true that the current systems have jump started the economy, and that is the reason we see stocks rising. However, since we know that it is not a sustainable solution, there needs to be a shift in the way the government does things. Most importantly, proper laws should be formulated that give the Federal Reserve adequate control.

About U.S. Money Reserve

U.S. Money Reserve, the company that released the video discussed here, is responsible for the distribution of precious metals, such as gold, issued by the government. Over the years, the company has focused on giving its customers information that helps them purchase precious metals from a place of knowledge. Everything is based on the understanding that, should there be another recess, customers with their wealth stored in precious metals will not be hit too hard. The fact that these metals have been appreciating since the year 2000 is an indication that if you store your wealth in them, which is a simple process, you have very little chance of losing it.

 

After facing difficulties in 2016, healthcare investor Jacob Gottlieb has bounced back with a new firm that is going to change the healthcare investment industry. He has created Altium Capital Management LP, with offices in New York. With less than two years in operation, this firm is doing exceptionally well. The growth report released showing the numbers from 2017 indicated a company that has a great start. One of the main Altium Capital’s products is the Altium Growth Fund, LP which recorded a 7.37 percent return. What makes performance impressive is that it was recorded within five months. Altium Capital Management, LP was opened mid-2017.

What does Altium Capital do?

Altium Capital is an investment company that looks for opportunities in the healthcare industry. It invests in companies in this industry that show great potential for growth. Jacob Gottlieb is a titan in the healthcare industry due to his success as a healthcare entrepreneur. He works with firms that offer meaningful and innovative treatment solutions. The main areas that Altium Capital Fund focuses on include equity-linked products, small-cap equities and mid-cap equities. The fund invests in the US and international healthcare sub-sectors. Some of the areas they consider include medical technology and medical devices, biotech, specialty and major pharma, services, among others.

The New Healthcare Investment Approach

Investment is a rigorous activity that mainly involves taking advantage of pricing differences in mid and small-caps sectors. Altium strategy involves investing in businesses that have solutions that address global healthcare concerns. Each investment made by Altium is based on a bottom-up analysis, whereby the value of an investment is based on the risk-reward ratio.

The management

Altium Capital Management has brought together a group of experts who have experience dealing with high-stake investments. These are professionals who are well-versed with financial knowledge as well as healthcare expertise. Most of the professionals working for the company are experienced employees with various hedge funds. The company is now at an advantage of having highly- qualified experts who can help the company in the process of going up. The main model of investment used by this firm is fundamental analysis.

Jacob Gottlieb

Jacob Gottlieb is the founder, the managing partner and the chief executive officer of this firm. He has recruited experienced professionals with successful careers to assist him in managing it. The team leading this company is dedicated to long-term development, and therefore there are keen on optimizing their work such that it addresses the needs of the future.

Altium Capital has already made some significant investments. Some of these investments include Oramed Pharmaceuticals, Amarin Corporation and Oragenics, all in the healthcare sector. Oramed is one of the companies that are coming up with a highly innovative way of handling medical treatment. It is coming up with an alternative oral treatment to the injectable drugs used for the treatment of diabetes. Amarin on its part is creating drugs to boost cardiovascular health.

The leadership

Jacob holds the senior most position in this firm. He is assisted by Mark Gottlieb who is the chief operating officer. Before Altium Capital was created, he was the chief technology officer at Visium Asset Management. LLC. He helped this firm rise from 2005 to 2016, when it had over $8 billion in assets. He had previously worked with Balyasny Asset Management, L.P, where he set the record as the top earner through his portfolio profits. His career started at Merlin Financial in London, where he became a successful investment portfolio manager. Gottlieb holds a degree in economics from Brown University and MD from New York University Medical School.

You probably wouldn’t notice some of the factors that contribute to your business’s productivity till they are no longer there or they were never present. In such a case, your employees are your best bet at improving your productivity. However, achieving better productivity remains in the hands of the business owner. You would need to establish a certain kind of culture that fosters efficient working patterns. But encouraging your employees to work harder shouldn’t come at the cost of causing stress or burn out.

Granted, for a business to thrive, it has to work on creating the right atmosphere. However, you should also ensure every individual works towards the same goal as a combination of all the individual contributions is what translates into high productivity. Here are some of the ways you ways to improve your company’s work productivity.

Acquaint everyone with the company goals

Some CEOs only share bits of information with their employees. This makes the latter feel like their work doesn’t amount to much. The result is that they put in less and less into what they do. But when you always discuss what your company goals are with your employees, how each individual’s work contributes to the bigger picture, their productivity increases. If it is getting a government contract that you are aiming at, keep your employees in the loop and watch as results begin manifesting.

Minimise distractions

Discover all the sources of disturbances to your staff members and resolve them strategically. For instance, social media, especially Instagram and Snapchat, are significant sources of workplace distraction. But it is probably to recommended to institute a No-Phone policy as that might be counterproductive by creating a damped workplace environment. Instead, schedule breaks during which they are allowed to access their phones.

Conduct periodic training

Investing in your workers is something that can’t be overemphasised. You need higher job satisfaction to improve your business productivity, and one of the ways to do that is to continue making them better and better at the job. The more efficient they are, the more can achieve more goals with less stress. Also, you would be giving them a career track within your company through these training.

Schedule fewer meetings

Meetings are some of the ways companies waste much of their times. Every month, hours are spent on meetings that are not productive. Figure out alternative means of bringing your employees up to date with events and delegate projects without having to book a meeting. That way, you would be saving time which will be channelled towards more productive ends.

Be proactive

You have to be active and take charge of your business if you want to improve your productivity. Don’t let a phone call or an email derail your day. Chasing after every call that comes in begging to be attended to will have you reacting and chasing after one emergency after another till you lose track of your goals.

Conclusion

Your work is to keep your employees properly motivated to put in their best. Therefore, feel free to celebrate your victories no matter how insignificant. It tends to continue the work spirit high which often results in high productivity.