Flyer printing was cheap, gratuitous, and paid out really well when it was used in its prime. From being used to promote furniture store sales to campaigning by politicians, flyers have been used time and time again as an effective promotional material. However, in the year 2018, the surge of flyer designs have been played out at this point. With information growing faster in the digital age, promotional material has gone past the pop-up windows to the equally annoying ads played in between videos. To make the method fresh and effective is a challenge to work past its traditional roots and against its digital counterpart at the same time.
Take good examples
It’s easy to get stuck in doing what the other guy already did. To make your brand identifiable instead of identical, you have to make the most of your layout’s purpose. Have you ever watched an infomercial and noticed how they were able to compress all the information with minimalist imagery and a bulk-load of text? It’s because they know how to make use of spaces. Think of flyers as still frames of an infomercial. It’ll make it easier for you to visualise how the shift in the sizes, thickness, and colour of the text aids in delivering the message of the brand.
Spice up the usual
About a hundred other flyers have stuck to a specific format – a question, a contact number, and then the product name. Multiple variations of this already exist in the market. One way to make your flyer stand out is to maximise the ability to make your words match your product. Depending on your brand, font types match a certain mood. You might not use generic Arial font to promote a concert, nor will you use bold-heavy font types to promote a wedding. Choose the right mood to match your product to highlight your identity as a brand. Certain leaflet printing services allow you to select from pre-made font combinations and font styles to fit your brand’s purpose which is a load off your mind if you’re not the experimental design type.
Get a Second Opinion
The majority of unappealing flyers are simply due to a lack of a second opinion. To be able to deliver your product’s name and design an appropriate template, you need to get an outsider’s perspective to make sure you’re not too lost in your own vision. Ask for opinions about the design, if the font type is appropriate for the brand you’re selling, and if the font sizes are readable for the demographic you’re catering to (make it at least three sizes bigger if you’re selling to a more senior audience). You want to enhance the viewers experience when they look at your flyer, you want them to remember your ad and how it stood out. So make sure you always ask for a second opinion on how someone interprets your design to make sure that your message is properly delivered.