Fundraisers are one of the best ways to provide needed resources for any charity or cause. A successful non-profit fundraiser generates money and gives donors an experience that brings them back for multiple events. Whether you are having a fundraiser for breast cancer, school sports, a children’s hospital, or another cause, your objective is to allow it to continue serving your community. To raise enough money to do the most good, planning will be a critical part of the process.
With over 1.5 million charities registered in the United States, you will need to set your event apart to be successful. As the weather turns warmer, outdoor events can be the perfect opportunity to raise money for your charity and make a good impression with donors. Events fundraisers in the great outdoors can be runs, walks, golf outings, or other less traditional events. Planning for these types of events will take hard work, dedication, and time. Let’s take a look at some tips for organizing an outdoor charity event.
Start planning early.
If you are considering an outdoor event for your next charity event, it’s never too early to start planning. One of the most important things is to decide what type of event you want to have. From fun runs and 5k races to golf tournaments or fall festivals, there are seemingly endless options. However, the type of event that you have will dictate the space that you need.
Many outdoor venues such as parks or public golf courses should be booked at least six months in advance. Additionally, you may need to contact local government departments or offices to secure permits or get your event on the public calendar. Events such as runs and walks that require public streets will need to be coordinated with local authorities and businesses.
Develop a marketing strategy and promote the event often.
As soon as you secure your space and nail down some of the details, you will need to promote your event. Just like any other marketing strategy, you’ll want to get your event out to your target audience early and often. From social media to local commercials and promotional videos to posters and brochures, there are several ways that you can get the word out.
Another option is to saturate the market with outdoor flags, signs, and banners. These can be placed around your community and throughout the venue well in advance of the event to provide details and spark excitement about your fundraiser. A custom flag can promote the event, charity, and fundraising website. Additionally, you can ask supporters to place yard signs at their homes as an easy way of engagement and promotion.
Focus on your vision for the fundraising event.
The most important aspect is the end result for your event, such as having a certain amount of money, building awareness for the charity, or engaging with more donors. No matter what your outdoor event is, you’ll want to incorporate fun, but ultimately, you’ll want to further the interest of the charity or cause.
Employing a video production services company can help you create compelling video content to air during the event and develop promotional videos. Your event should showcase the charity. If you are hosting a golf tournament, have kids, or cancer survivors from the charity serve as ambassadors. They could also help along the route of a running or walking event. Whatever you decide to do, be sure that all participants know about the charity and your vision for success.
From early planning and promotion to creating compelling video content, there are several things that you need to do to plan a successful outdoor fundraiser. No matter what type of event you are hosting, the key will be to do a great job planning and promoting to ensure the best outcome for your charity.
