Times are changing for retailers that rely on business through internet searches. Brick and mortar retailers are losing customers to online merchants that follow simple SEO guidelines to attract more customers to their products. Companies are creating compelling content to pull consumers to their websites, but crafting engaging articles isn’t always enough to draw a crowd of shoppers to their websites. Retailers of today’s SEO savvy, competitive marketplace are engaging consumers with other types of technological trends to get ahead of the rest of their industry. Don’t let your business get left behind when the new trends in search engine optimization draw customers to your competitors’ websites.
Marketing strategies keep retailers relevant in the lives of their consumers. Retailers who want to remain relevant in the lives of consumers are willing to hire teams of copywriters to create content that appeals to consumers, but the tricks copywriters use to reel in shoppers through search results are only part of the battle for a share of the marketplace. Find out how to stay ahead of the rest of your industry through the use of new technologies that engage shoppers. This article, by the top NH SEO agency, will introduce some of the new ways retailers are appealing to audiences, but it’s your job to implement these strategies.
New Strategy #1: Better Image Searches
It’s no longer enough to have stellar articles on your company’s website. Keep pumping out quality content at a high frequency, and start getting better at ranking high with relevant images. When search engines started allowing visitors to search for images, retailers noticed that the amount of website traffic went down significantly. In order to combat this loss of website traffic, retailers have started drawing attention to ranking high on image searches.
In addition to having webpages rank high for the keywords that relate to your company, you should have a marketing strategy that illuminates the need for higher ranking image searches. Research indicates that consumers are more likely to buy something after they’ve seen a picture of the product. Romany Reagan from DTC Daily explains, “It’s possible to have a product image rank high in Google’s image search before your product page ever ranks in regular SEO results.” If you don’t have the written content ready to upload, it’s worth it to start posting images with relevant keywords for consumers to find your product offerings.
New Strategy #2: Work With Amazon
If you’re not already offering your products through Amazon, you’re missing out on tapping into one of the busiest marketplaces on the internet. You might not think that consumers would shop for your product on Amazon’s website, but Amazon’s marketing techniques show relevant ads for products in search results on the most popular search engines, making it possible for consumers to pick up your product without ever going to Amazon to look for it. The consumer might not even be shopping for a product at all, but if your product on Amazon’s marketplace is related to the cause for their inquiry, they could find your company’s product offering as a solution to their problems.
New Strategy #3: Consider Voice Search
This new trend in technology might completely change the way that retailers use internet searches to attract consumers. The simple fact is that all of the SEO knowledge that has been put in place by copywriters over the last few decades has a different impact upon consumers using voice commands to conduct internet searches. You might think that this technology is a fad that will go away, but experts in marketing suggest that voice searches will make up nearly half of all searches by the year 2020.
What are you waiting for? Are you going to update your old ways of finding new shoppers? Or are you going to get left behind when these new technologies take over the way consumers make their purchase selections?