Digital marketing is a mode of improving the reach and performance of your business through online digital presence through social media advertising and content marketing. Numerous digital marketing agencies around the world operate to help big corporate firms and small startups make the most out of digital and online media.

Nearly 64% of digital marketers opt for SEO to improve businesses’ online digital presence, which is a major part of an effective marketing strategy. Don’t limit yourself to finding the right digital marketing agency in your own country. Consider hiring a digital marketing agency in Johannesburg, South Africa, or San Diego, US, for your business.

Benefits of Hiring the Right Digital Marketing Agency

Hiring a suitable digital marketing agency offers several benefits with improved online marketing campaigns that boost your business performance. Learn what they are to realize what you miss by not hiring a reliable digital marketing agency.

More Time for Other Activities

First of all, you should acknowledge the fact that a digital marketer takes care of a lot of things. Therefore, when you try to do those things by yourself, you might end up taking too much time without getting any noticeable results. Hence, when you employ the right digital marketing agency, you have more time on your hands to handle other important aspects of your business.

Sharing Expertise of Professional Marketers

You can gain a competitive edge by sharing the expertise of professional digital marketers. This is because their professionals have experience in branding through social media and content marketing. Digital marketers also perform competitor analysis, which is instrumental to your business’s growth in the current markets.

Innovation and New Ideas

Every business needs someone who can think outside of the box for fresh ideas and business concepts. It’s difficult to come with marketing ideas and concepts when you don’t have the required experience or expertise in the field. Did you know that some of the small startups in the US don’t even have a website for their business? Well, a digital marketing agency can take care of it creatively and efficiently.

Cost-Effective Means to Grow

This is a no-brainer because by hiring a digital marketing agency, you are outsourcing your business’ online marketing requirements. This means you only pay for the services when you use them. On the other hand, if you employ digital marketers on the company’s payroll full-time, you will have to pay monthly salaries, even when you don’t require their services.

No Heavy Investment Costs

For effective digital marketing, you need to apply various tools and automation software licenses. To remain competitive, your business has to bear the high costs of these tools and software when taking digital marketing into your own hands. However, hiring professionals who already have their hands on those resources can save money on your end.

Frequently Asked Questions

Still looking for more info? We’ve compiled a list of FAQs – check them out!

Do digital marketing agencies help with content marketing?

Digital marketers offer on-site and off-site SEO services, which include content marketing and management.

How can you choose the right digital marketing agency?

Reading online reviews, getting referrals from friends, and looking at search engine rankings and ratings can help you choose the right agency.

 

If you are a lifestyle influencer in any capacity, you are already aware of the challenges that influencers face on a regular basis. It can be really difficult to know if you are doing a good job, especially when you essentially work for yourself and your income is dependent on the way you run your social media accounts! Spending a lot of time on social media can be draining, and even more so when you have to do it for a living. Whether you are new at this or have been doing it a long time, some help never hurts. So here are 3 tips for lifestyle influencers.

Market Yourself

You may not consider influencing a business, but it definitely is. You have a brand that you have worked hard to create and you want to make sure that everything you post aligns with that brand. To do well at marketing your business, you should follow many of the same rules anyone else who is running their own business would. Stay true to your brand and yourself, find ways to stand out from everyone else, and get professional marketing help when needed. Get creative when it comes to marketing and don’t be afraid to try things that will help you get more followers and paid posts!

Be Responsive

One of the best things you can do to become a successful lifestyle influencer or to become better at it than you already are is to learn to be very responsive. This means liking and responding to all comments as well as messages in a timely manner. If someone reaches out to you asking you to partner with them, you should always respond politely even if you don’t want to work with that person or company.

Always thank them for thinking of you for the opportunity, but let them know that you aren’t interested right now or that you don’t have the time. Keep a good relationship with them just in case you change your mind and do want to work with them in the future. As far as responding to comments, your followers will be more likely to stay engaged with you (which will lead to even more followers) if you are highly responsive.

Take Breaks

One of the things you may hear a lot when you first get into influencing is that it isn’t OK to take breaks, but this is not true. A large gap in posts may make you lose followers, but just because you are not actively on social media doesn’t mean you can’t post. There are several apps, many of them free, that can help you to plan out and schedule posts so that even when you are on vacation your social media accounts aren’t.

Alternatively, you can try being candid with your followers and letting them know you need to take a week or two off for your mental health. This will be very relatable to many people and will make them appreciate your account even more.

Gaining a large following and making good money as a lifestyle influencer can be tricky, and even once you get there you have to work hard to keep it that way. Try these tips and see how they help you!

 

It takes a lot of self-discipline to be a full-time freelancer. People are prone to laziness when they are in charge of their own hours, and even place of work. But anyone who has already spent a few months in self-employment knows that they have to put in that extra mile if they want to reach their goals.

The best self-employed businesses are the ones where a person can work as if they had a manager breathing down their necks the entire day. And while freelancers make the most of the freedom that’s offered to them, it’s very important to never lose sight of the big picture.

This is why self-assessment is important as a freelancer. It helps keep you within your boundaries, while still taking advantage of the benefits of self-employment.

One of the most important aspects of being self-employed is managing your finances. In order to motivate yourself to do twice as much work as you need to survive and start saving money, you not only need a concrete money-management plan, but also a long-term goal that will keep on motivating you throughout the journey.

Time-Management

First and foremost, you need to understand your daily routine and optimize your workday. A lot of freelancers work on a due-date basis, and that can result in doing everything at the last minute, or constantly going into “overtime”.

This is not only bad for your health but can be counterproductive in the long run, as you’ll end up feeling scattered all the time.

Creating a concrete and reliable timesheet for your workdays, and creating boundaries you don’t let yourself cross will help create a realistic and optimized financial plan. For example, an ideal weekly plan can be working at least 6 hours each day from Monday to Friday, and a realistic boundary can be never working on Sundays, or past a certain time each evening.

Of course, there are instances when this boundary can be crossed in an emergency, which is one of the benefits of freelance working, but in order to keep your sanity, you should work on never crossing them.

Once you create a timesheet, you’ll be able to calculate the number of projects you’re able to do each day. For instance, if you’re a designer, and you know that you spend approximately two hours on a project, and you want to work 8 hours each day, you know that the maximum amount of gigs you can squeeze into one day is 4.

This can then be easily calculated into income. If you receive $50 for each logo you design, and you’re able to design 4 each day, five days per week, you know that your weekly income in an ideal world is $1000.

Now that you have a working timesheet, and an idealized maximum income, you can start planning your money-management strategy.

Manage Your Cash Flow

It’s likely that the aforementioned idealized income based on working hours is slightly romanticized, mostly because as a freelancer, you’re not completely in control of the number of projects you receive.

So in order to turn a rough calculation into a realistic one, the next step is managing your actual cash flow. Following your timesheet to the tee, you should start observing your actual income for at least 2-3 months. Record every project you get, every month’s income, and every expenditure. This way you’ll start to understand your actual cash flow, and will be able to create more realistic calculations, and therefore more realistic goals.

In the previous calculation, you worked with the maximum amount of projects you can complete in an ideal workweek. But after a few months, you can calculate a realistic average. For example, instead of completing 4 projects per day for 5 days, you realistically receive 10 projects per week, which instantly makes your weekly income $500 per week instead of $1000.

You’ll also see your expenses more clearly, and will be able to realistically calculate the amount of money you typically have leftover by the end of each month. Now you have a number on which you can start building your goals.

Plan According to Your Goals

Everyone has goals that require certain financial freedom. For some, it’s a house, for some an expensive trip, a car, or a pony. No matter what your dream is, you probably obsess over it just enough to know exactly how much it costs. The good news is, that now you can start planning your way toward this goal.

Chances are, you need to attract a couple more gigs in order to start setting aside for that goal. But using your previous calculation, and by understanding your cash flow, you can also calculate exactly what you need to do in order to earn not only what you need per month, but also what you want.

In order to motivate yourself and become proactive when it comes to earning and saving more money, the first savings account you should open should be set aside for personal savings. Seeing the amount grow in that account, and seeing your dream becoming more and more tangible each month will motivate you to do more work, and become more productive.

Set Aside Savings for Various Reasons

Apart from your personal dreams and goals, it’s also wise to think practically about your future. Next to your extracurricular savings mentioned before, you should have at least two forms of investments.

The first should be your emergency savings which are set aside for any emergency from your car breaking down, to your roof falling apart. And the second should be your retirement savings. No matter your age or your future plans, it’s always wise to set aside for retirement.

You should consult with your accountant or your bank about how much you should ideally be set aside for these two. Most banks have great packages and benefits for savings accounts regarding emergencies and retirement, so it’s always wise to consult with your banker before taking matters into your own hands.

Use a Reliable App of Software

In today’s world, there’s an app for everything. And in a world where remote work is becoming the new norm, and digital nomads roam the Earth, there are thousands of money-management apps available. They’re incredibly easy to use, and most are free.

It’s smart to try out a few before investing in one, but once you find the perfect one for your needs and your work style, never let it go. These apps are not only great for managing your cash flow, but can also keep track of your savings, calculate more idealized incomes and distributions, and also create invoices.

It’s a long journey, but by becoming more conscious about your workdays, and accurately calculating your incomes and expenses, you’ll be one step closer to a more comfortable life where you have the luxury to plan ahead.

It takes a few months to get used to this new lifestyle, and it takes time to find more gigs, and generate a higher income. But even if you won’t see total financial freedom for a few months, becoming self-aware, living by a stricter daily routine, and carefully recording your incomes and expenses will help you stay sane and more motivated.

Better yet, you’ll have a much brighter outlook on life, and you’ll once again dare to dream. And at the end of the day, that is the number one reason people choose this lifestyle.

When running your own business, you’re going to get experience doing a lot of tasks that you may not have ever tried before. Especially for those who are running a business that requires a lot of marketing materials, like real estate agents, a huge part of your business is going to be creating materials and content that spread the word about your business. But if you’ve never designed anything before, taking on this task can be a real challenge.

So to help ensure that whatever you’re designing is well done and beautiful, here are three tips for designing your own professional marketing materials if you’re not a designer.

Start By Using Tools And Templates

If you don’t know the first thing about designing marketing materials from scratch, what’s going to be most helpful to you is to use tools and templates that will take a lot of the guesswork out of this process for you.

For those who want to or can afford to use paid-tools, you’ll be able to essentially drag-and-drop a lot of your design elements into templates that have already been created by professional designers. But even if you’re not able to use paid-tools, you can find plenty of free tools out there that can make all kinds of design work easier to do until you feel like you have a handle on what you’re doing.

Give Your Designs Some Breathing Room

One of the most important things to keep in mind when you’re designing something for the first time is that marketing materials should really err on the side of being too simple as opposed to being too messy and complicated.

To ensure this with your designs, try to give each element within your marketing materials some breathing room around it. This use of white space is going to make everything in your design pop more and will ensure that your messaging and intent is clear.

Think About Balance And Contrast

For many beginning designers, they either use too many different elements that make their designs look busy or they use too few different elements that make their designs look boring.

To help you strike the right balance here, try to think about making a design that is balanced and has a minor amount of contrast to it. This balance and contrast can be best achieved by using just two fonts that are easy to read and choosing just a few colors that contrast and complement each other.

If you’re about to start creating some of your own marketing materials that you want to be perceived as a professional reflection of your business, consider using the design tips mentioned above to help you get the final product of your dreams.

 

We all know that Forex trading offers some of the great global trading opportunities in the current day’s financial stability and market. It is the most liquid market globally, and the traders can easily benefit from these tight spreads of forex trading.

As with any other type of investment, deciding to trade on Forex will be done after considering several factors like how well you know the market, what information you are gathering after doing the research, and your overall goals. If you like to invest in Forex trading, you can check out the Robo Forex Review for investing in RoboForex, which is one of the best foreign trading companies to rely on.

Before You Start To Invest On Forex Trading, Here Are Some Basic Things You Should Have A Look Into-

• Knowing The Markets

We can never ignore the importance of educating ourselves on the Forex market. Invest time researching the current market conditions, the currency pairs, and the factors that affect them before risking your capital. If this Forex investment is made on time and correctly, you can save your money.

• Practicing Is The Key

As a beginner, you might not have idea on how to invest in Forex trading and proceed further. It is better to put the trading plan to the test in the real market conditions with the demo Forex account. You will get the opportunity to see what it is to invest in Forex trading while trading the plan for the test drive and not risking the original money.

• Better To Know The Limits Always

As per the Forex brokers around, it is always better to know your limits before investing. This step is simple yet vital for the future. If you know how much you can risk on each Forex trade, you can set the leverage ratio as per the business needs. Never risk more than what you will afford to lose.

• Keep The Process Slow And Steady

One key to attaining success is to be slow yet steady in the race. It is quite obvious that all traders lose money during a time of the investment. Take it positively, and you will have a better chance to win.

Choosing The Right Trading Partner Is Also important

One of the most important tips to follow before investing in Forex is to get help from a trading partner who knows everything about this field. Therefore, consulting a trader is a good decision before you invest.

One of the major features to check is liquidity. You should know the forex brokers who have lots of liquid accounts. Some brokers provide higher spreads, and some offer low spreads. Nowadays, many customers want to invest in Forex trading, and hence there are lots of small accounts offered by the Forex traders for those customers.

Apart from the accounts, be sure to check the commissions, as Forex trading is leveraged. In this type of investment, you are trading huge amounts with each trade. The larger amount you spread, the greater the leverage and more trade you can do. Hence, the best part is finding a broker who has low spreads and high commission rates.

One of the major factors to keep in mind is to check which Forex traders have the maximum leverage caps. It helps in restricting the amount you want to make during the trade. This can be convenient for the new Forex traders who do not have a large amount of capital; it generally limits the ability of new traders to capitalize on the trade.

Always look for the trading platform that will allow you to play on the demo accounts. The more demo accounts you are running, the more you will practice until you become ready to enter the exchange market. Therefore, it is better to choose the Forex trader who has a connection with lots of liquidity providers in the market, and it will allow you to know the changes in this interbank market.

These tips will help you know about Forex trading and how to play while investing safely. Consult and discuss Forex trading first with the broker before you invest in the same. Then, make sure to invest in a popular site that is legal and popular.

Josh Melick is a man of many talents, having founded multiple startups in his career. Now, Josh is a consultant and owner of a business that provides coaching and guidance to startup founders.

Being a small business consultant doesn’t mean he’s slowing down or taking a break from innovating. In fact, Josh is launching his latest project with the help of an Indiegogo campaign. We had the pleasure to talk with him about this new project, his experience in the startup world, and advice for other entrepreneurs.

Here’s what he had to say:

What is your most recent project? How did it come about?

We are launching an online school called “Startup Dojo.” We’re building an online course that teaches people how they can create products that people want and the process of doing that.

The idea came from our other business, to which we’ve given a lot of thought. We’re pretty lucky: we get to see what does and does not work for people as they build their startups, and then we can use that knowledge to improve upon it (in terms of teaching).

If you had to advise entrepreneurs just getting started, what would you say?

I have a lot of thoughts on this. The most important takeaway is that you shouldn’t expect things to go according to plan. You need to be prepared for failure and not let it discourage you from learning from your mistakes and trying again.

There are so many great blogs and books on this topic, and I’d encourage everyone to read as much of it as they can. It’s like exercise: if you never do it, your muscles atrophy and cause more problems than they solve.

I think the most valuable thing we’ve learned is to make sure we’re always learning something new every day. This keeps us fresh and prevents us from getting into a pattern that makes us feel comfortable but isn’t helping the business.

What was your motivation for starting this project? Why do you think it will make a difference?

In the past, we’ve been part of startups as employees, co-founders, and consultants. In those roles, we’ve been a part of a team, but also as a company owner. For the first time, we’re going to be able to deliver an experience from both sides. We can’t wait to take what we’ve learned and teach people who want to learn.

We think the “Startup Dojo” will make a difference by helping people learn how to develop products that people want. It’s tough for startup founders to do this independently, and we’ve seen firsthand the pain points they face because of it.

What impact (if any) does your company hope to make?

We hope “Startup Dojo” will change peoples’ lives. It’s not that far of a stretch to say with 100k/year, you can make life-changing money. The most important thing is for people to take control of their income and learn how to budget it properly with their needs vs. wants.

Everyone who has ever had a job or even knows what a 401(k) is, knows the power of passive income. It’s so much better to build something that gives you money without having to do anything than it is to force people to work for you.

In order to be ADA compliant, all web pages have to provide great content that is available for visually impaired users or those with other disabilities. In the past, this has been a challenging goal for website designers and developers because of the high level of effort it took to improve accessibility. However, a new company has made it their mission to help web developers design accessible websites without all the work – accessiBe.

How Does AccessiBe Work?

This service uses AI to create an accessible copy of any website for its users without having to hire a developer or complete extensive programming. The creation process takes about 7 minutes to complete and can be easily used by anyone who has ever managed a WordPress site before. You simply install the plugin with a few clicks. Then, you can configure which parts of your site you want to copy and adjust settings to fit your needs.

For example, if you have a three-column web page with a header on the top and a footer on the bottom, accessiBe will automatically create ADA-compliant content for your users. Once your website is ADA compliant, you can use the plugin to launch a live preview to see how it looks in real-time.

What Makes AccessiBe So Effective?

accessiBe works by creating a new mobile-friendly webpage and copying all of the content from your current page into this new page. It also recreates all of the user interface features to ensure that there are no compatibility issues when your users access it. The service works on any device, including desktop computers, tablets, and phones.

When you use accessiBe to create an ADA-compliant website, you’ll have complete control over customizing the content to ensure that you give your users the best experience possible. This service is an excellent way for webmasters to improve their site without having to worry about complicated coding or adjusting menus and links.

However, the biggest reason why website owners should use accessiBe is that it has been proven effective in making websites ADA compliant. Since the service has been up and running since 2016, it is trusted by over 20,000 businesses around the world. These companies use accessiBe to provide better assistance to their users with disabilities without increasing costs or hiring IT professionals.

The final reason you should use accessiBe to help your website become ADA compliant is that it has a free trial. You can sign up for a free account and then use the plugin to test out different features. This is a great way to see how accessiBe works before you decide if you want to upgrade your account.

Final Thoughts on ADA Complaint Websites

Creating websites that are ADA compliant can be a complex process, but it doesn’t have to be a lengthy one. If you want to create an accessible website for your users, accessiBe is the best option because of its AI-powered service and detailed system requirements.

 

When an employee works in the organization, it is not just some pay or the advantages that he is excited about but also the fair treatment and recognition that matters. This would make quite a good contribution from the end of the employee towards the betterment of the organization. The overall work performance can get better and that is when the best employee rewards programs can be of great help. In order to show appreciation, there are so many employers who usually implement such programs and give employees the achievement recognition they deserve.

Some of the common programs that usually recognize the employee:

• Length of service may be like six-year increments
•  Additional paid time off
•  A one-time achievement that comes with an on-the-spot cash award
• Noteworthy performance over certain time for employees that contributed to the work quality

Practices for employee rewards programs:

• Comes up with meaningful reward option

It is always good to come up with some better reward option be it monetary or non-monetary. But what matters the most is it should be meaningful. Maybe everyone should be rewarded for the hard work and different reward options should be offered like free pizza, a cash bonus for the one who performed quite good

• Create rewards programs that are trackable

It is not always possible to optimize what cannot be measured. It rather is quite impossible to even measure the traditional or even ad hoc programs’ impact. That is why if the employee is given a gift card or cheers at the team meeting, there is a possibility for better productivity of the person. The platform of public recognition can work as the tool to measure the investment that employee has put to achieve the reward. If the rewards are associated with core values or skills, it can be tracked down as per the number of times that an employee got recognition for a certain skill or value.

• Coming up with real-time recognition

The recognition of an employee works more like an employee engagement power tool. However, a pre-determined bonus or even the spontaneous reignition for good work is not something that an employee can really look forward to. Rather it adds positive behaviour along with generating better results. Besides, recognition connects the people who give praises with those who receive it. It is always wise to invest in such rewards programs as it showcases the employee’s hard work for the business betterment over time. It is good to support such a platform as it only contributes to the better performance of the employee in the organization.

Conclusion

With so many best employee reward programs that have been invested, it can range from the spoken thank you to the written thank you note or even the gift certificate. Some companies even offer the vacation package as a part of special achievement while some reward non monetary awards like public recognition or events of staff appreciation. The efforts that employees put in should be recognized because they deserve it and hence such programs should be a part of every organization be it small or large scale.

 

 

 

The ‘work from home’ scenario hasn’t been so common – until fairly recently, at least. More people are working from home these days, and one of the most popular ‘work from home’ jobs is as a virtual assistant. Virtual assistants have become in high demand these days, and this isn’t that surprising considering the many benefits such an assistant can bring. Of course, whilst there are plenty of virtual assistants you can choose from nowadays, they can come with varying sets of skills, from office administration to transcription to scheduling, data entry, and even accounting and bookkeeping.

But is the solution presented by a virtual assistant the right fit for your needs? Here’s why it makes complete sense to hire a virtual assistant for your business or personal requirements.

Their benefits and advantages

• Reduced costs in labour

Consider this: if you try to go the traditional route and hire an assistant who will work full time for you, this will undoubtedly cost more than hiring a virtual assistant. This is because you will have to contend with taxes and sick or holiday leaves, not to mention employee’s compensation and medical plus dental benefits. But if you go for a virtual assistant, you are working with an independent contractor or freelancer, which means they will take care of their taxes, expenses, and even their National Insurance contributions.

The arrangement is such that you can hire the virtual assistant to do a particular job, and when they have done it, you can pay them for the hours they spent doing that job. Thus, you don’t have to waste money paying someone for being idle, as you can track the hours they’ve worked and only settle payment for the actual work they have finished.

• Better productivity

Speaking of which, imagine this scenario: in the UK, the average worker or employee may not do more than three hours of ‘real’ work, so why should you pay your workers to sit and gossip around the water cooler? A virtual assistant will not work the same way – they will be able to focus on the work you need them to do and commit their time to it without being distracted by the goings-on in a typical office setup.

• Enhanced flexibility

When you enlist the services of a virtual assistant, you don’t have to follow a standard workday. Instead, your virtual assistant will work according to your schedule and timeframe and make sure they are available whenever you need them. And here’s another thing: if you end up being dissatisfied with the services provided by your VA, it’s not that difficult to end the term or contract and opt for another virtual assistant, perhaps from a better agency as well.

• A better quality of work

Answering calls, arranging schedules and calendars, and confirming meetings and appointments can take up far too much of your time, and doing all these things on top of managing your career or personal life can lead to wrecked nerves! But if you have a virtual assistant working for you, you can have a better quality of work as you have more time to focus on what’s important rather than trying to deal with your meetings, schedule, calls and emails, and more. It’s a win-win situation all around, and there’s no reason why anyone should not take advantage of it.

If you’ve found yourself a job in sales but you’ve never really thought of yourself as much of a salesperson, you might find that you don’t feel completely comfortable in your new role. However, just because you might not describe yourself as a salesperson doesn’t mean that you can’t learn how to become a more comfortable salesperson while still being true to yourself.

To help you see how this can be done, here are three tips to help you become more comfortable as a salesperson.

Become An Expert In What You’re Selling

One reason why you might not feel super comfortable as a salesperson is because you might not have a great wealth of knowledge about the thing you’re selling. If you’re trying to show someone how they need your product or service in their life but you can’t give them accurate or convincing details as to why, it’s easy to see how anyone could be uncomfortable with this.

If this is the case for you, the first thing you need to do is to become an expert in the thing that you’re selling. If you haven’t already used the product or service yourself, doing so can give you a lot of great information and experience that you can use to help you through the sales process. It will also help you to answer any questions that others might have for you, which is a huge part of the sales process.

Don’t Think Of Yourself As A Salesperson

If you haven’t had great experiences with salespeople in the past, you might find that you have a negative impression of salespeople in general, which can make it hard for you to want to have this as your career. However, if you can disassociate yourself from the title of salesperson, you might find your job easier and more enjoyable to do.

Rather than thinking of yourself as trying to sell something to people, consider yourself as a guide to help people find a solution to whatever problems they’re facing. This way, you can see yourself as a helper rather than as someone who’s just trying to make a sale.

Practice Talking To People

Many salespeople find that they feel most uncomfortable with the idea of having to speak with people that they don’t know.

To help you feel more comfortable with this aspect of your job, you’ll need to get some practice with talking to people. As you start, consider speaking with people you know and feel comfortable with first. Then, you can move onto speaking more comfortably with acquaintances and even people that you don’t know at all.

If you’re needing to become more comfortable in your role as a salesperson, consider using the tips mentioned above to help you get to this point.