Having a consistent brand can be one of the hardest things for a business to do, especially if you’re still a young business or a small business. But in order for your business to grow and thrive in your market, you’ve got to make it easy for people to recognize you, your products, and your values.
To help you in accomplishing just this, here are three tips for creating a consistent business image online.
Be Committed To Consistency
Because being consistent can be very challenging, it’s likely going to take your organization being very committed to consistency for true consistency to be evident.
According to Ivan Widjaya, a contributor to Small Business Trends, some of the biggest and more well-known brands all over the world state that consistency with their branding and identity is one of the main reasons why they’re so successful and have been able to remain competitive in their markets for so long. So while you might not initially think that having a consistent business image or brand is something you should be concerned with, if you want to have long term success, your commitment to consistency should be key.
Especially when you’re thinking about things like how you represent yourself online or what information you have about your business on online directories or citations, being accurate and consistent are some of the most important qualities to have.
Create A Style Guide
To help make it easier for you to be consistent with your business image and online brand, Erika Montgomery, a contributor to Business2Commnuity.com, recommends that you create a style guide that everyone in your organization can study and refer back to when branding questions arise.
Within this style guide, try to include information on things like colors, fonts, language, and more. The more detailed you’re able to make your style guide, the more consistent your brand’s image will be regardless of how many different people may be representing your organization in various platforms or mediums.
Pay Attention To Both On-Line and Off-Line Branding
While you might be thinking more about how to be consistent with your business image online, you also need to think about how things that happen off-line will impact your entire brand.
According to Adrian Fisher, a contributor to Forbes.com, businesses that do the majority of their business offline still need to think about how they portray their brand and their business online because potential clients or prospects will still be looking for them online to learn more about their business. And if your brand isn’t consistent in both areas, you could confuse or dissuade people from working with you.
If you’re needing to be more consistent with your business or brand image, consider using the tips mentioned above to learn how you can better accomplish this goal.