When running your own business, you’re going to get experience doing a lot of tasks that you may not have ever tried before. Especially for those who are running a business that requires a lot of marketing materials, like real estate agents, a huge part of your business is going to be creating materials and content that spread the word about your business. But if you’ve never designed anything before, taking on this task can be a real challenge.
So to help ensure that whatever you’re designing is well done and beautiful, here are three tips for designing your own professional marketing materials if you’re not a designer.
Start By Using Tools And Templates
If you don’t know the first thing about designing marketing materials from scratch, what’s going to be most helpful to you is to use tools and templates that will take a lot of the guesswork out of this process for you.
For those who want to or can afford to use paid-tools, you’ll be able to essentially drag-and-drop a lot of your design elements into templates that have already been created by professional designers. But even if you’re not able to use paid-tools, you can find plenty of free tools out there that can make all kinds of design work easier to do until you feel like you have a handle on what you’re doing.
Give Your Designs Some Breathing Room
One of the most important things to keep in mind when you’re designing something for the first time is that marketing materials should really err on the side of being too simple as opposed to being too messy and complicated.
To ensure this with your designs, try to give each element within your marketing materials some breathing room around it. This use of white space is going to make everything in your design pop more and will ensure that your messaging and intent is clear.
Think About Balance And Contrast
For many beginning designers, they either use too many different elements that make their designs look busy or they use too few different elements that make their designs look boring.
To help you strike the right balance here, try to think about making a design that is balanced and has a minor amount of contrast to it. This balance and contrast can be best achieved by using just two fonts that are easy to read and choosing just a few colors that contrast and complement each other.
If you’re about to start creating some of your own marketing materials that you want to be perceived as a professional reflection of your business, consider using the design tips mentioned above to help you get the final product of your dreams.