If you are a lifestyle influencer in any capacity, you are already aware of the challenges that influencers face on a regular basis. It can be really difficult to know if you are doing a good job, especially when you essentially work for yourself and your income is dependent on the way you run your social media accounts! Spending a lot of time on social media can be draining, and even more so when you have to do it for a living. Whether you are new at this or have been doing it a long time, some help never hurts. So here are 3 tips for lifestyle influencers.
You may not consider influencing a business, but it definitely is. You have a brand that you have worked hard to create and you want to make sure that everything you post aligns with that brand. To do well at marketing your business, you should follow many of the same rules anyone else who is running their own business would. Stay true to your brand and yourself, find ways to stand out from everyone else, and get professional marketing help when needed. Get creative when it comes to marketing and don’t be afraid to try things that will help you get more followers and paid posts!
One of the best things you can do to become a successful lifestyle influencer or to become better at it than you already are is to learn to be very responsive. This means liking and responding to all comments as well as messages in a timely manner. If someone reaches out to you asking you to partner with them, you should always respond politely even if you don’t want to work with that person or company.
Always thank them for thinking of you for the opportunity, but let them know that you aren’t interested right now or that you don’t have the time. Keep a good relationship with them just in case you change your mind and do want to work with them in the future. As far as responding to comments, your followers will be more likely to stay engaged with you (which will lead to even more followers) if you are highly responsive.
One of the things you may hear a lot when you first get into influencing is that it isn’t OK to take breaks, but this is not true. A large gap in posts may make you lose followers, but just because you are not actively on social media doesn’t mean you can’t post. There are several apps, many of them free, that can help you to plan out and schedule posts so that even when you are on vacation your social media accounts aren’t.
Alternatively, you can try being candid with your followers and letting them know you need to take a week or two off for your mental health. This will be very relatable to many people and will make them appreciate your account even more.
Gaining a large following and making good money as a lifestyle influencer can be tricky, and even once you get there you have to work hard to keep it that way. Try these tips and see how they help you!