Instagram is the second popular international social media app. it is an affordable means of advertising and engaging your customer base with a huge and targeted reach. However, to see any kind of returns from your Instagram account, it is important to have some kind of a following.
If you have a large following, and continue to produce engaging, and relevant content, you should see an increase in sales, conversions and returns.
Some of the most important ways to increase your following are given below.
- Post consistently
- Use hashtags
- Improve engagement
Posting consistently can be separated into a few different components
- Post consistently at regular time intervals
- Post consistently in your niche
- Post content in a consistent theme, color palette, and type of content
You cannot develop a following only to leave them high and dry after some time. This is seen as a betrayal by fans and will also ensure that in the fast-paced world of social media, your brand will be rapidly forgotten. So, post at regular intervals of time consistently.
You will gain followers in your niche when it is seen that you post content consistently and when this content has value in your niche. When you entertain, delight, and inspire with content that is carefully focused on what your consumers need, you will be rewarded with engagement.
Using the same theme, color palette, filters for your content gives it a unifying image that will solidify your brand in viewers’ minds. It is also important to post consistently the same type of content. For example, a beauty Instagrammer post makeup reviews and tutorials, and the audience will learn to know what to expect from that particular account. The colors used in an Instagram account should also be consistent so that one glance lets the audience know what niche and account the post belong to. This consistency builds up brand awareness and brand retention.
- Use Location hashtags
- Tag people, influencers and brands
Hashtags improve engagement. However, the use of hashtags should be judiciously. DO not use thirty hashtags per post, this makes you look like a desperate spammer. Six to ten hashtags should improve viewership and increase engagement without putting people off.
Instagram’s latest update on what is most impactful in increasing a following includes the point that while all accounts are treated equally if you want to increase your ranking you should know that engagement counts.
What is Engagement?
Comments, likes, shares, and views all count as engagement. Comments of differing lengths are viewed as an equal amount of engagement by Instagram. When you have many likes, comments, reshares, or views on your photo or video posts, it means that your content is worthwhile.
- Instant Followers Versus Organic Followers
Likes and followers send a strong signal to new viewers and potential followers. Whether organic or auto-followers and likes, the point is to signal that your content is worthwhile so that potential viewers are willing to invest the time and energy in engaging with your content.
Getting a few dependable likes for your content should give it the traction it needs to be propelled to the timelines of your target market. This is especially important for the content which you worked particularly hard on. This kind of content is guaranteed a lot of love as long as it gets viewed.