No matter what business you’re in, marketing might often feel like a challenge. There can be a lot of pressure to come up with the latest exciting and creative campaign that goes viral, but often, the simplest of ideas can still be effective.
There are so many marketing techniques, channels and strategies out there that it can be difficult to know which ones to try. Here are 4 effective marketing tricks that your business can experiment with.
The phrase “content is king” is often used when it comes to online marketing – and for good reason. Content marketing is a great way to stimulate interest in your products and services, without “explicitly” advertising your business. Producing good quality content across your different online channels is a great way to increase your brand visibility, improve brand recognition and is engaging.
While you’ve no doubt done a bit, there are so many different forms of content marketing you can try, such as blogs, videos, and webinars. Content that is engaging can generate traffic to your website, as well as generate shares and comments that opens your business up to new customers. It is also is a great way to boost your SEO, as it shows search engines that your content is important and means they get a better understanding of your company, allowing it to return to your site for other similar or relevant queries.
Just like content marketing is shared, user-generated content is a great marketing tactic to get your brand in front of new audiences. User-generated content is any form of content created by end users or consumers often posted online.
If your business has limited resources, encouraging user-generated content can be a great way to market your business with very little financial investment. User-generated content can be a huge asset – 92% of consumers trust organic, user-generated content more than traditional advertising. To encourage user-generated content, you can start simple by getting customers to use a specific hashtag for your business. This not only gets customers posting about your business, it allows you to track content too.
Experiment with influencer marketing
Influencer marketing might have become a bit of a “buzzword” but there are multiple reasons why it is an effective marketing channel. Influencer marketing exposes your brand to new customers who are likely to have an interest in the products or services you provide.
Look for someone in your area with high social media engagement and reach out to them to see if they are willing to share their experience with your product or service. This can either be voluntary or paid on a freelance basis.
Take it old school
The past decade has seen the rise of the digital world, and, while online marketing techniques might dominate, there is still plenty of space for the traditional methods. People still appreciate speaking to a human being, for example, making telephone marketing a great option.
Choosing a business telephone number needs to be carefully thought about, so it’s best to use an establish supplier such as Planet Numbers, who have a variety of phone numbers available to cater to different needs. You can choose from geographical numbers and non-geographical numbers, as well as pick a memorable number that is relevant to your business. Not only do they provide memorable business numbers, they also provide call handling services too.