Business growth is the primary goal of any entrepreneur, so here’s how to achieve it smoothly
Whether you’re running a large-scale enterprise or a small local business, growth is always the name of the game. The common mantra that if you aren’t moving forwards you’re going backwards certainly applies to life as an entrepreneur, and we’d all like to see our businesses reach new heights and overcome potential hurdles.
But business growth is never a linear journey, and there are bound to be some challenges along the way. Thankfully, there are plenty of things you can do to support your business as it grows. Here are our top tips for helping your business be the best it can be.
Utilise your data
Big businesses like Amazon and Facebook know the value of analytics, and you should, too. In fact, the big data analytics market is currently valued at more than $200 billion per year.
Data is arguably the world’s most valuable commodity, and understanding how your customers use your business – what they like, what they don’t, and what they expect – allows you to shift your priorities in order to meet their needs and demand attention.
For example, Google Analytics can show you bounce rate, page visits, average time on site and more, all of which is intrinsic in showing how to focus your marketing efforts.
Invest in a software development company
In today’s wholly digital society, software is more important than it has ever been. Having the right technology on hand is absolutely vital for improving both the security and the productivity of your company.
The problem is that many businesses struggle to find software that’s the perfect fit for their needs. New or small businesses often can’t afford to invest in large-scale software, but you also don’t want to settle for software that you’re only going to outgrow in a matter of months.
The answer often lies in a carefully considered investment in bespoke software. A bespoke software development company can help you develop solutions that are tailored to your business size and needs, and can also grow and expand as your business grows and evolves.
Improve your homepage
Your homepage is your digital shop front. Data shows that 96% of visitors to your website aren’t ready to buy something, so your homepage needs to be able to seal the deal. If it’s cluttered and too hard to navigate, they’ll likely go elsewhere.
Web copy should be clear and concise, and show the value of your products and services. There should be an obvious call to action and a visually-appealing design that reflects who you are as a brand.
Regular content means regular interest. Content is key both for your website and for your social media profiles, and can establish a reputation that you are an expert in your field. And don’t just use your content to talk about your own services and achievements either. Engaging in your competitors and with your customers is a fantastic way to cement yourself within the wider spectrum of your industry, opening you up to a larger customer base in the long term.
At first, you may be able to pivot quickly when things don’t go as expected. However, as your business grows and there are more factors involved – including more clients and staff – it becomes more difficult to rely on quick adjustments.
Make sure you have a plan in place for emergencies or unforeseen contingencies, so that you’re able to deal with the bumps in the road that inevitably come with running your own business.