Several variables affect the growth of a business and guarantee that its owners will continue to profit from it. In the current digital era, marketing is essential since it helps companies create and sustain demand, build their image, and maintain competitiveness. Without it, several businesses would probably collapse due to a lack of clients.
Based on this, organizations greatly value the services of marketers as it would be the responsibility of these marketers to publicize and promote their products and services. Hence, choosing to be a marketer is no easy feat because it calls for a unique skill set to enable one to produce required results across deadlines.
In this interview, Jurgen Cautreels, a marketing guru with many years of experience in the field, explains how to go about building a dream marketing career that would allow any individual to get to the top of the field.
What skills and certifications are necessary to begin a marketing career?
The secret to starting well in your marketing career is being creative and having good negotiation abilities. Other skills like time management, analytical thinking, adaptability to challenging situations, and computer literacy are also required. Additionally, as no man is an island, you must feel comfortable working with a team.
If you then want to further your career in the marketing business, professional certifications like the Certified Marketing Management Professional qualification and a fundamental marketing degree are essential.
What should be done after mastering such skills?
The next step is to set yourself up for the work chances that are out there. In addition to applying for open positions, I would advise building and maintaining a professional profile on social networking sites like LinkedIn to attract potential employers.
Also, never be hesitant to begin at a modest position, such as an internship or a job at a small startup. Your work ethic and practical experience in such places will help prepare you for the future challenge of assuming more responsibility.
Do you have any unique advice for beginners to help them succeed?
As a beginner, I’d advise you to avoid complacency and stop utilizing the same tactics. Also, you should constantly review your strategies and look for fresh ways to promote various brands.
In addition, by thinking outside the box, you’ll uncover some of the best and most lucrative opportunities that others haven’t yet identified.
How should you respond when your marketing proposals are turned down?
It’s fair to feel devastated by the occurrence after putting in the work and having your idea rejected. But one must understand that failure is an excellent springboard for success rather than a step backward.
In my opinion, such a person should go back to the drawing board and analyze why the plan was rejected. The lessons learned along the process will undoubtedly give you an edge when the next chance arises.
What are some of the marketing job paths that prospective marketers ought to consider?
While starting out your marketing career, you need to narrow down your focus and play to your strengths. If you did this, you would become more effective and experience less stress and pressure.
You can opt to specialize in options like public relations, market research analysis, media coordination, brand strategy, digital marketing strategy, account management, and social media management.