If you’re interested in getting into the liquid vitamin and supplement industry, you might not be sure how exactly to go about making that career move. That being said, just because you’re not sure how to do something doesn’t mean it isn’t a good idea to make a switch. The supplements industry is booming, thanks to an overall rise in popularity within the larger umbrella of companies focusing on health and wellness, meaning the time is ripe to join this burgeoning field.
One of the simplest ways to get involved in the liquid vitamin industry is by launching your own liquids company. While this might seem daunting upon first consideration, with the following tips and tricks you’ll be well on your way to making a great income in no time at all.
One of the first things you should do before you formally launch your supplements business is find a manufacturer who can make the liquid products you’re interested in selling. Part of this involves thinking about the broader niche that you want to focus on, but mostly it involves finding liquid manufacturers who’re capable of meeting your needs. For example, just because you know that you’re interested in offering calcium supplements in liquid form doesn’t mean that all of the liquid manufacturers you research are able to sell you that supplement. To another point, not every manufacturer is able to cater to the flavor profiles you need—an important consideration, since the taste can have a major impact on repeat business!
Ultimately, one of the most important factors in your choice between different liquid manufacturers should be whether or not they offer turn-key service. As somebody new to the industry, you don’t want to have to wrangle multiple companies and distributors in order to get your supply chain to work. Liquid manufacturing has a variety of steps, including extraction, blending, bottling, inspection, and testing, not to mention shipping your product. If you can find a company capable of handling each aspect of this supply chain (and with great account management and service!) your life as a supplement seller will be far easier in the long run, especially since you’re just starting out.
Once you know what your liquid manufacturer’s ability is to produce for you and what your product will look like, it’s time to start marketing your supplements. First, you’ll want to create a website with integrated eCommerce in order to handle sales. There are a variety of platforms for this, with Wix and Squarespace offering some of the easiest-to-use tools and eCommerce integration on the market. Keep in mind that you’ll want to spend some time picking photos and colors that speak to your brand—this will ultimately be the same style guide you utilize in your social media marketing.
Speaking of social media marketing, now’s the time to set up your social accounts, too! Social media offers an incredible ROI on your display ads, making it an ideal choice for a new entrepreneur with a limited budget. Plus, thanks to the way that users interact with advertisements on social networks like Facebook and Instagram, you can even build word of mouth right in the comments section!
Any new business will fail if they don’t have clear goals. That being said, it’s hard to describe where you want your business to go sometimes. Especially for new entrepreneurs, adopting a system like the OKR framework can be a major boon when it comes to productivity and actually achieving your goals. OKRs, or objectives and key results, have been pioneered by tech startups and companies like Google, and help you clearly delineate what outcomes you’re interested in having and what steps need to be taken in order to achieve that outcome. Especially as you start to grow your business, OKRs can keep everyone on your team (whether they’re on the sales team, involved with customer service, or someone from the leadership team) on the same page, helping you achieve even your most ambitious goals of the quarter.