You need the best product labels to ensure that people will buy your product. Imagine seeing a bottle on the shelf of a supermarket without a label. Even if you think the product looks good, you will not attempt to buy it. Worse, if the container is not clear, you do not know what is inside. You will not dare pick it up at all, even if the price is low.
The type of label you use will also affect how people see your brand. Appealing labels could even boost your overall sales.
Attractive image
People feel attracted by what they see. If you are selling baking products, you can put on the label the picture of the finished product. There is still a long process before getting there, but the attractiveness of the image is enough to convince anyone to pick the product from the shelf. However, there are times when you do not need any image since the product can speak for itself. Use a clear container so that people will see what is inside.
Nutritional content
Some people want to know what they are putting inside their body. They do not wish to have excess fat or sugar. Without nutritional content, some people will not take the risk. Instead of picking your product, they will choose another. Worse, you might even violate the law if it requires that the products you sell must include the nutritional content or even the ingredients.
Colour
If you ask people working in the marketing industry, they will tell you how important colour is for customers. Not everyone heading to the department store or supermarket knows the quality of each option. For instance, if someone is planning to buy a spaghetti sauce, the mixture and ingredients used by every brand might be different. For buyers who have no idea regarding the differences, they will decide based on the label. The will most likely pick the one they find appealing. The use of bright and stunning colours plays a significant part. As long as the label is not overly colourful to the point that the buyers feel overwhelmed, it is okay.
Positive feeling
You want people to feel positive when they buy your product. If you are using real people as models, you need to make sure they are putting on their biggest smile. If you intend to use cartoon characters, they also need to exude happiness. Look for a tagline that people will find attractive and convince them to buy what you offer.
Some companies take months to decide on their product label. The design goes through several revisions until the final one represents the brand best. Companies also search for experts with advanced labelling systems to ensure that the design on the computer screen will look exactly as it is when printed.
Check how much your sales increase when you launch the new product label. If there is a significant difference, you could keep using the same label; otherwise, you need to start thinking of a new design.
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