Viral giveaways have become increasingly popular for online merchants (and marketers) looking to boost their e-commerce store. Recent statistics suggest that at least 20% of all customers are likely to purchase something and even share it if they receive a free giveaway. But hey, just because you have set up a giveaway strategy of some kind doesn’t mean it is going to be effective. This is where the viral factor comes into play – one that will help in enticing people.
So, before you run your special giveaway offer, you need to start organizing yourself first. You need to gather some goals in order to outline the purpose of setting up a viral giveaway in the first place. Are you looking to bump up your email list? Do you want more people to know about your new product? Or perhaps you want to grow your social following?
Regardless, there are a few good ways to use viral giveaways to grow your online store, and we’re about to discuss them in this article. Let’s dive in!
#1. Set a Definite Goal
What exactly do you want to achieve after setting up your giveaway offer? This is an important question to ask yourself even before identifying the type of prize you want to give. Basically, you need to layout your end goal before anything else. Start by establishing your key performance indicators (KPIs), so you will know what exactly you want to achieve. Do you want to give complementary products and discounts in hopes of gaining more email subscribers? Or maybe you want to boost your sales before the quarter ends?
#2. The Prize Should Be Relevant to Your Audience
If your giveaway campaign does not have the right and enticing prize, it will probably not work. You see, your prize is going to be the most essential element of your campaign. Without it, the latter will not exist at all! What is the point of launching a campaign if the prize is not going to spark interest among your followers or target audience? You will only achieve your goal if, and only if your prize is relevant and of high-value to your target audience. Not only will you be able to create consistency, but you’ll also be able to provide added value to your customers.
#3. Partner With the Right Influencers
One of the best ways to make your giveaway campaigns successful is by partnering with influencers. These are people who, in one way or another, have a massive following in their respective social media accounts and pages. As such, they can be perfect in raising brand awareness. However, remember to only partner with an influencer (or influencers) who has an audience relevant to your niche and business. For instance, you are selling cosmetic products. It does not make sense for you to partner with an influencer whose audience is mostly men. If you do so, your campaign will never make any significant impact at all.
#4. Let Your Current Customers Know
Regardless of the purpose of your viral giveaway promotion, it is imperative that you inform your customers, both existing and potentially new ones. Let them know about it, so they can participate and also ask them to share it and help in referring it to other people. In fact, they will be more than thrilled to hear about it since getting a product for free, for example, will always be exciting! You can either send them a message via email or inform them on your social media pages (it’s best to combine both).
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