Nothing remains the same; nothing is set in stone. These are probably some of the best lessons we picked out of 2020.

This year, just as it was last year, COVID19 sets the rules and defines the playing field. In 2020, businesses were hit; startups struggled to survive or raise substantial amounts of money; even the wall firm giants and Venture Capitalist firms also had a large share of the economy plunge.

It may get uglier—or not, in 2021; we cannot say for sure because much of the bounce back is dependent on how fast the economy will open and how new strains of the coronavirus will not sweep through the country.

Ideazon, a company with revered experience in Crowdfunding, gave us an insider interview where they talked about Crowdfunding, the landscape, and what to expect this year. Let’s hand it over to them.

Accelerators took a hit.

We are a Crowdfunding expert firm, but we understand the essence of studying the market. While Crowdfunding edged almost all other avenues for startup funding, accelerators like Y Combinator took a serious deep in 2020.

Of course, Venture Studios like Global Startup Studio Network had substantial growth when compared to accelerators; they also had their share of economic stagnancy in 2020. With much of the economy open in 2021, we should expect a return back to normalcy—but trust capitalists, they will find a way to first recuperate some of their losses before venturing into another risky startup investment.

We are not saying, ‘scrap VC firms and accelerators off your funding strategy.’ We are saying, there is a better way to get, not just funding, but the exposure that your business needs to survive.

In 2019, Kickstarter registered $4.5billion, and the Crowdfunding market is expected to have grown to three times its size in 2025.

The Telehealth Industry Is Hot

After 2020’s Global Pandemic caused lockdown, people have become more concerned about their health. The telehealth industry growth occurred due to the factors listed:

– The Pandemic made people realize how fragile and exposed their health had become.

– With the lockdowns, getting a doctor’s appointment for consultation and diagnosis was difficult. People (healthcare providers and patients) had to improvise; hence, telehealth.

– More screen time from virtual meetings led to many consultations on how the face and the rest of the body can be made to look younger and flourishing.

– Wholesome health options, vegetarianism, veganism, laser technologies for surgeries, cosmetic health options, and related factors heavily influence the growth of telehealth.

Social Media, As Usual, Will Play Ian Influential Role in Crowdfunding

It goes without saying: social media is the backbone of Crowdfunding. Startups who understand this fact often reap unimaginable profits from their crowdfunding campaigns.

The larger picture must be an integration of product, investors, buyer, and market. The center of this integration is social media. Data from Startups show that 12% of Crowdfunding Facebook shares led to a donation. Twitter’s donation metric is 3% while the email metric is 53%.

 

Gaming and Technology Campaigns Recorded Some of the Most Successful Crowdfunding

The gaming and technology industries are hot. Companies in the technology industry had a 30% success rate in total campaigns. This means that for every 100 campaigns in the tech industry, 30 campaigns were successful and reached their donation target. The gaming industry enjoyed a 37% success rate.

These trends are unprecedented. Crowdfunding will undoubtedly grow, and many more companies will enjoy the independent support and funding that comes along with it.

Are you thinking about raising funds for your startup? At Ideazon, we help entrepreneurs reach their funding goals by accessing their campaign, and if we see potentials, help the entrepreneur navigate the waters of Crowdfunding.

Our success rate is highly dependent on the fact that we do not simply take on any crowdfunding campaign; instead, we run intensive and extensive research on the campaign before jumping on board.

Be sure to check out our blog for the latest crowdfunding news and trends.