Marketing has a variety of unique specializations that might be both meaningful and lucrative for individuals who are passionate about leading a life in such a career path.
Whether you are already employed in the profession or seeking methods to start your career, knowing how to secure the job you genuinely desire or the measures necessary to help you achieve it can be challenging.
Or perhaps you have seen a job opportunity listed and are unsure how to use your skills to make the most of it, or you lack the courage to take the chance. Whatever the circumstance, marketing guru Jurgen Cautreels has provided some advice to help you land your dream marketing career in this interview.
What advice do you have for individuals looking to land their ideal marketing career?
Landing your dream marketing career is no walk in the park as it requires intentional effort on the part of the prospective jobseeker. While having a solid résumé, relevant experience, and the appropriate degrees are essential, you should prioritize using the power of networking.
At networking events or platforms, you will get to make contacts in the industry that will connect you to opportunities as well as find potential employers.
What are the best-paying career paths in marketing?
There are several job choices to think about if you want to build your career in internet marketing. You might decide to work as a market research analyst who aids brands in better understanding their target market or as an account executive who oversees client relationships.
Being a search engine marketing specialist, search marketing strategist, advertising manager, product marketing manager, and social media marketing coordinator are other employment options. Each of these career paths has a range of compensation depending on the experience and competence of the individual.
What are the most important skills individuals should have to upscale their worth as a marketer?
Developing a marketing career might present many challenges but possessing soft skills can simplify overcoming them. Having a wide range of soft skills can enable you to advance as a marketer far more quickly than you would think.
The ability to adapt and persevere, as well as to have agility, teamwork spirit, verbal and written communication skills and negotiating abilities are a few examples.
In addition to the aforementioned, creative skills are needed to thrive as a marketer. Employers are always looking for how best you can create solutions to problems and bring in ideas to fine-tune already preexisting processes.
What academic degrees and certificates are necessary to help individuals in pursuit of their dream marketing career?
How far you want to advance your career determines the number of degrees you would want to go for. You can acquire four academic marketing degrees: an associate’s, a bachelor’s, a master’s, and a doctorate. You can also obtain additional credentials in Hubspot content marketing, Google Analytics, and Adwords.
Ultimately, getting any academic degree higher than a high school diploma has an impact on your salary, and wages typically increase with each level of degree.
What are the best ways prospective marketers can gain relevant experience that will help them land their dream marketing careers?
No doubt, getting experience on several marketing projects will help build your resume to align with your dream marketing career. I will suggest looking for volunteer opportunities at non-profit groups that require marketers, applying for internships at marketing firms, finding an experienced mentor to work with, and freelancing on simple projects.