Understanding the basics of marketing is the key to driving your business forward. That said, thinking outside the box can prove to be just as effective, especially if you seem to have trouble reaching your target audience using traditional techniques.
For those who are just dipping their toes into business and marketing, however, coming up with these unique ideas can be difficult. Do you want to get your business off the ground without using the same techniques as everyone else? If so, here are some unconventional to market your liquidation business that will bring the customers in.
1. Let someone else take care of your marketing needs.
It can be scary as a business owner to let someone else handle any aspect of your business. After all, you are trusting them to make sure that they drive the results necessary for growth. What you’ll soon discover, however, is that relinquishing control and allowing others to take care of important parts of your business is key to scaling and running your company.
Additionally, there are plenty of high-quality companies out there skilled in digital marketing, which will help you grow that much faster. If you are not properly prepared to plan and launch your own marketing strategy, you can turn to a California digital marketing company that can help you take care of the major campaigns while you focus on other areas of your business. With the right support, your liquidation business can truly thrive!
2. Launch your own referral or affiliate program.
Let’s imagine that you’ve set up your own liquidation business to sell off excess inventory related to popular tech. You’ve figured out that you can buy liquidation pallets online through high-quality businesses like Direct Liquidation, you set up your online storefront on a website like WordPress or Shopify, and you are ready to begin selling your products. However, the one thing that you may not be aware of as you move forward is that you don’t have to do all of the work yourself.
Setting up a referral program or an affiliate program is a great way to not only get word of your new business out into the world but to get others to help do your marketing. All you do is pay them a small fee when their referrals or audience makes a purchase through the link that they provide either on a blog post or through an email campaign. For those who are in the initial stages of their business, this can be a great way to grow quickly while being able to focus on other areas of your business that need your attention.
3. Host a giveaway/contest (or give certain products away with higher purchases).
People love free products. In fact, there are entire websites dedicated to free products and giveaways that will effectively market your own promotion for you once you get the word out. One idea to draw in more buyers is to host a giveaway where you send out a certain amount of high-quality products to participants.
Often, these types of giveaways will require participants to follow your social media channels and share your website for additional points, which is a plus for your marketing strategy. However, you can also get creative and host a contest where people have to compete for a prize, building a community along the way. If you don’t think that you are prepared for either of those strategies, you could simply give out free products with certain purchases or just on their own. Whatever you decide to do, freebies are almost always effective at bringing in new customers.
4. Write posts that will be featured in major publications.
This can be a tricky tactic to pull off, but one that may be quite effective when done right. Let’s continue with the above example and imagine that you run a liquidation business dedicated entirely to consumer electronics. Let’s also imagine that you have managed to get your hands on a pallet of relatively new products. One great way to get people to your website would be to create your own post on, say, the “Top 5 Gaming Laptops of 2020.” In that piece, if done correctly, you can post a link to your website for one of the products and pitch it to a publication. Granted, this is a lot of work, but if you can get your website featured in a publication associated with your industry, it can help to drive more people to purchase certain products.
Marketing can be a sore spot for many business owners. However, with a little creativity and a lot of hustle, you can make sure that your company gets out there. If you are having difficulty marketing your liquidation business, use the tips above to think outside the box and drive more people to your website.
