Most of us love watching home improvement or makeover television shows, and the sheer popularity of these kinds of shows only proves how attracted we are to making things right and beautiful. We are visual creatures, after all, and we find appealing things highly commendable. But the same principles in home makeover projects also apply to website redesign projects, especially since you would probably want something modern, find a way to improve the experience of visitors in your site and increase your opportunities for attracting visitors. But a good website redesign doesn’t just involve changing things on the surface – whilst focusing on cosmetic improvements is good, you need to do more than this to make your website redesign project more effective. So are you planning a website redesign in 2020? Here’s how to do it right.
- Analyse what works – and what should be replaced
It’s the best time to re-examine and re-assess your website if you want to do things right. First of all, find out which of your website’s pages are visited most frequently, and check your website’s analytics to know where your users are from as well as where they actually go. This will allow you to identify weak web content so you can determine how to improve it, and this will also allow you to determine strong content, so you know how to optimise those pages which generate more traffic.
- Assess your content and go beyond fonts and colours
You have almost an endless line of options when it comes to your new website’s design, and this can easily distract you and keep you bogged down, focusing entirely on just images and visual elements. Whilst it’s always important to consider fonts, colours, typography, and the like, you should also place a lot of focus on your website’s content. Remember that you need to focus on all the different aspects that make up your web presence. That being said, the content of your site will serve as the frame of your ‘house’ where you can hang all your décor and extras.
The colours, layout, typography, images, and fonts should show off the strengths of your message and brand, and not vice versa. Determine what pages and articles are most effective with your audience, as the web developers and designers from Expre Digital Ltd confirm. For instance, one thing you can do is this: rather than brag about your products and history, it may be better to share how your company or brand can help visitors solve an issue or accomplish a particular goal. It also pays to look beyond content for your ‘about us’ page or home page. Blog posts can, for instance, be a brilliant tool that informs users about various practices and new ideas.
- Focus on the experience of users
Whilst you should write your content for your visitors and not the other way around, you should also focus on the experience of your users and visitors. Make your site as clear and easy to use as possible so your visitors will know exactly where to go to find the services and information they need. Also, don’t just choose a layout or theme which you like; consider what your audience wants. The point is to make your site functional and appealing, and you can only do this by giving your users an entirely positive and useful experience on your site.