Backlinks are vital to any business’ website performance. At the same time, backlinks can be difficult to generate on your own, which is why many people wind up hiring an organic SEO campaign to handle their backlink campaign. Even so, it’s hard to know what’s best for your business if you don’t have solid information about how you stack up against the competition and where your web traffic is coming from. If you want to get a better picture of how you rank and where you could improve, it’s a good idea to use a free online backlink checker to learn more about how to increase your search rankings.
When it comes to an analysis of your website’s existing backlinks profile, not all links are created equally. For starters, if your links are coming from websites with strong domain authority already, these links will be given more weight in the search engine algorithms that websites like Google and Bing use to display search results.
Conversely, if your backlinks are coming from spammy sources or other toxic websites, you may need to find a way to detox your website’s backlink profile, too. In addition to adding higher quality links to your existing profile, if you’re able to find and eliminate the number of toxic backlinks pointing to your website, you can also increase your page rank. This is why an in-depth backlink checker is so crucial to really take control of how you’re ranking in search engine results.
Remember that backlinks are seen by search engines as a vote for your website to appear higher in search engines’ results. The more votes of confidence that you have, the more likely you are to appear higher in a users’ search query. As a result, it’s important to carefully monitor how many backlinks you currently have and figure out how you may be able to boost that number. For example, you may have a product such as a self-cleaning sponge which is useful in kitchens. You may think that your target demographic is restaurant owners and chefs who care about a clean kitchen; however, you may find more interesting information if you use a backlink checker.
After running a check of your existing backlinks, you might discover a trend where multiple mom blogs mention how great your self-cleaning sponge is for parents and families with young children. It may also receive mentions as an alternative to dishwashers that still saves people time. Understanding who is likely to speak about your products allows you to go after more of the same. A look-alike audience can be a major boon for many businesses since it strengthens your core customers and ultimately creates a base that you can rely on for referrals and additional sales while you work to expand markets. This sort of insight wouldn’t be possible without a backlink checker.
If you’re feeling like you’re not sure about the best way to leverage your backlink analysis or are having trouble turning your free analysis into actionable steps, it might be worth talking to a third party SEO company. An organic SEO company like LinkGraph can be worth its weight in gold when it comes to planning, executing, and analyzing a complex backlink campaign.
Many times, SEO companies already have a wealth of outlets that exist and can give you backlinks, so it’s much easier to use another company than it is to do a bunch of outreach yourself. If you’re curious about how an organic SEO company such as LinkGraph can help boost your backlink profile and eradicate toxic backlinks, it’s worth reaching out to them to learn more about their process. You may be surprised by who quickly and cost-effectively that can meet your company’s needs.