technology

Digital signage is like any other business investment. It has to deliver positive results. If you’re one of the many businesses that have realised and capitalised on this modern platform, you might be asking if it is effective. The answer lies in several factors, but you must define first what success means to you in terms of the use of digital signage, since success can come in various forms.

Defining “effective” digital signage

In using business tools, you initially want such tools to address a particular problem or area. Go back to what drove you to use digital signage, including what you wanted to achieve. If it achieves such goal or goals, then it can be considered effective. Remember that goals can be either quantitative or qualitative or a combination of the two. Your goals can be something like having more customers coming in, or fewer customers asking the same questions repeatedly. It could also be reduced waiting times or happier, more connected employees.

Increased number of people coming in

If there is a significant increase of the number of people coming inside your store after you have set up digital signage outside or somewhere visible from the outside, it’s a good sign that it is effective. Passers-by might be drawn to your sign, be enthralled, and decide to enter.

Improved sales for digitally displayed products

If you use your digital signage to highlight a specific product or collection and you notice a significant boost in sales following the display, it is also a positive sign that the signage is performing well.

Better informed customers

If you use digital signage to educate or inform your customers, they should be more informed by now. Some common questions should be answered through your digital display, and if you notice fewer questions because answers are already provided, it is a good indicator that people are taking time to view your signage.

More social media engagement

If you integrate your social media page into your digital display, you should also improve your social media presence. By now, you should be benefiting from more mentions, followers or likes. Your digital signage should have helped people to find you easily or prompted them to interact with you through your online presence.

It is important to evaluate and learn if your digital signage is performing to your advantage. The reason is not to determine if you need to take it down, but to assess which areas to improve. You spend a certain operational cost on this, so it’s smart to use it to its fullest potential. To know if it is effective, ask if it is doing what you want it to do. If you have not yet used digital signage for your business, consult the right persons and use high quality products from reputable AV mounting solutions provider such as www.unicol.com.

Although recording videos is now easier than ever due to the prevalence of cameras on mobile devices, there is still a certain stigma attached to editing them. Frankly speaking that stigma is well founded, as editing videos can be complicated and often requires a certain level of technical expertise and experience. For lots of tips about working with Windows, you can check out Windows Maximizer or continue reading to learn more about video editing in general.

While you may feel that you can do without having to learn to edit videos and may have successfully steered clear of it up till now, there are actually several very good reasons why you should learn. There are always new software, devices, and tech gadgets coming out, and it is important to keep up. It may take time, but these 3 reasons should help to convince you why it is important that you learn video editing:

• More people are watching more videos – daily

With every passing day more people watch more hours of video, and the numbers just keep increasing. Videos are now the most popular type of content on the internet, and are likely to remain on top for a long time to come.

Considering their popularity it is more important than ever that you learn to edit videos, so that you are able to create content of your own.

• Videos are impactful

Compared to other types of media, videos are able to make a much bigger impact – which is illustrated in their views, engagement levels, and a variety of other metrics. That impact is contingent on several factors however, and it is necessary to edit videos in order to ensure they take fully advantage of that potential.

• Editing is easier than you might think

Contrary to popular belief, editing videos can actually be much easier than you may think. While it can have a steep learning curve, that is largely down to the editor that is used. Nowadays there are more user-friendly editors that are more intuitive and easier to use, and aren’t nearly as daunting as their professional counterparts.

Granted it will still take some effort to learn to edit videos, but many of the horror stories that may have scared you off don’t really apply.

One simple and user-friendly video editor that you may want to try is Movavi Video Editor. It is a video editing software that is designed to be intuitive, and goes out of its way to ensure that its features can be utilized by experimentation rather than having to go through a steep learning curve.

Make no mistake the features in Movavi Video Editor are far from basic, and will let you edit your video in any way that you require. With its help you could enhance the video quality, combine video clips, trim unwanted segments, add captions, include audio tracks, apply special effects, and much more.

Suffice to say if you want to learn video editing but would rather not jump through too many hoops – Movavi Video Editor is a great place to start. Now that you’re aware of the reasons why you should learn to edit videos, why not give it a go and see for yourself how easy it can be.