If the success of your business is based on your ecommerce sales, then the most important thing you can spend your time and money on is ensuring that nothing stands in the way of your visitors going through with their purchases. However, many online businesses unknowingly make things much harder themselves by not understanding exactly what it takes to streamline the online purchasing process.
To help you with this, here are three things you can do to encourage more sales through your online store.
Show Your Visitors What’s Most Popular
For businesses that have a lot of different products or services listed on their website, it’s common for visitors to get analysis paralysis and not know what they should buy from you. Especially if your pricing structure is a little complicated, your visitors might get overwhelmed by comparing your offerings and trying to figure out what will be best for them.
One way to address this, according to digital marketing guru Neil Patel, is to highlight for you visitors which of your offerings are most popular. By doing this, you’ll be helping to simplify the purchasing decision for many of your visitors, which can help to turn them into loyal customers.
Optimize Your Shopping Cart Experience
According to Dan Shewan, a contributor to WordStream.com, 4 trillion dollars worth of merchandise got abandoned in shopping carts from online stores last year. What this means is that, unless you have an optimized shopping cart experience, there’s a better chance that someone will not complete their purchase with you once they’ve started rather than going through with their purchase.
For this reason, it’s vital that you optimize your shopping cart experience for your visitors. To do this, you should try to eliminate anything that might cause your visitors to change their mind about completing their purchase. So if you make your customers create an account with you before buying, fill in too many form fields, or only take specific payment types, you may want to consider making some changes.
Strategically Use Pop-Ups
For most people and in many situations, the idea of pop-ups is purely an annoyance. But if you use pop-ups strategically throughout the online purchasing process, you may be able to convert more visitors and increase your sales.
To best use this strategy, Ryan Robinson, a contributor to Forbes.com, recommends that you try adding pop-ups that inform you visitors of potential savings they may be missing, suggest additional products or services that could complement what they’re already considering buying, or question them before they navigate away from your site. All of these tactics are great ways to use pop-ups without irritating your visitors.
If you’re wanting to bring in more sales through your website, consider using the tips mentioned above to help you accomplish this goal.